Centuary Mattress, the proud official sponsor of the Sunrisers Hyderabad, has rolled out its new “SleepQool” TV commercial, starring IPL cricket stars like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markram, and T Natarajan. This innovative campaign showcases the cooling features of the Q-Gel range of mattresses, designed to offer respite during the intense summer heat of India.
🏏 Star-Studded Showcase: The advertisement captures the Sunrisers Hyderabad captain, Pat Cummins, experiencing the ultimate comfort and coolness provided by the Q-Gel mattress. It humorously integrates the local lingo with Cummins saying ‘Be Qool Mama,’ illustrating how the mattress alleviates stress and enhances rest, which is crucial for players during the demanding IPL season.
🛌 Cool Comfort for Hot Summers: The Q-Gel mattress is highlighted as a perfect solution for overcoming the summer heat and ensuring restorative sleep, which is essential for maintaining peak performance in high-stress environments like the IPL.
📺 Expanding Brand Reach: Uttam Malani, Executive Director of Centuary Mattress, emphasized the synergy between the Hyderabad-based brand and the Sunrisers Hyderabad. This partnership celebrates not only the spirit of cricket but also Centuary’s commitment to redefining sleep comfort through continuous innovation. The campaign, featured across various social media platforms, aims to reinforce Centuary’s dedication to providing superior sleep solutions to its customers.
This collaboration between Centuary Mattress and the Sunrisers Hyderabad not only underscores the brand’s innovative approach to product development but also strengthens its connection with cricket fans and consumers looking for sleep solutions that cater to specific climatic challenges.
