Celebrity Name: Will Sass
New Company: Spin Artist Agency
Primary Agent: Nirvana Howell
Department: Booking / Touring
Territory: North & South America
- NYC-born artist, producer, and DJ Will Sass has officially signed with Spin Artist Agency for booking representation across North and South America.
- The signing comes off the back of a breakout 2025 for Sass, whose debut EP surpassed 2 million streams in its first three months of release.
- His collaboration with Grammy-winning songwriter Kamille, “Into The Blue,” climbed to No. 1 on the Billboard Dance/Mix Show Airplay chart; a first for both artists.
- Spin Artist Agency is an industry-leading independent dance music booking agency based in West Hollywood, CA, with a roster that has included names such as Avicii, MEDUZA, and James Hype.
Will Sass is leveling up. The 24-year-old New York City native. known for blending emotional songwriting with sharp electronic production, has signed with Spin Artist Agency for booking across North and South America.
The news was confirmed via the agency’s official Instagram, and Sass now joins one of dance music’s most respected independent rosters.
The signing arrives at exactly the right moment. Sass had a landmark 2025. His debut EP, racked up over 2 million streams in its first three months, earning support from Spotify, Apple Music, Radio 1, Capital, Kiss FM, and SiriusXM BPM.
The project featured collaborations with Nina Nesbitt, Catching Cairo, and Alvin Risk; a wide-ranging lineup that showed off Sass’s genre-bending range.
The biggest headline, though, was “Into The Blue,” his collaboration with two-time Grammy winner Kamille. The track shot to No. 1 on the Billboard Dance/Mix Show Airplay chart, marking a first chart-topping moment for both artists. The duo followed it up in April 2025 with “Happiness.”
Spin Artist Agency has been an industry force in the dance music world for over 14 years, operating out of West Hollywood and representing acts across the Americas.
The agency, led by founder and president David Brady, alongside agents Rob Woo, Charlie Irwin, and Jules Fieri, has built careers for some of electronic music’s biggest names.
Spin has been on a notable run of signings lately: just weeks ago, R3HAB signed with the agency for North and South America representation, adding the global headliner to a growing and formidable roster.
This trend of rising and established artists choosing specialist boutique agencies mirrors moves seen elsewhere in the space: from Thelma’s signing with Meanwhile Agency to Otto Benson joining Ground Control Touring/Roam.
For Sass, who started DJing in New York’s underground club scene as a teenager and played stages like Brooklyn Mirage and Elsewhere before releasing a single note of original music, Spin is the platform to match his ambitions on the road.
Sass continues to be represented by the Earth Agency and managed by the Mono Music Group.
Takeaways
Will Sass’s signing with Spin Artist Agency isn’t just a business move, it’s a statement. He went from DJing basement parties in New York to hitting No. 1 on Billboard in the span of a few years, and he did it largely as an independent artist who turned down record deal offers to bet on himself.
Now, pairing with one of dance music’s most credible boutique agencies means his live career is about to get serious. Spin’s deep footprint in North and South America is the perfect launchpad for an artist whose sound (emotional, melodic, floor-ready) travels well.
With Spin covering North and South America, could we see Will Sass making serious inroads into the Latin festival circuit? Is this the signing that takes Will Sass from “one to watch” to a full-on headline act?
