Haley and Hanna Cavinder, stars of the University of Miami women’s basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.
🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins’ substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.
📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive engagement rate of nearly 9%, while Hanna matches her sister’s following with an engagement rate of over 8%. This online popularity provides Under Armour with an excellent platform to reach a younger, engaged audience.
🌟 Previous Endorsements: Prior to joining forces with Under Armour, the Cavinder twins had already made waves in the endorsement world with deals from brands like PSD Underwear, TurboTax, and Champs Sports. These partnerships highlight their marketability and appeal as top-tier athletes who resonate with diverse consumer bases.
📈 Promotional Strategy: Under the new agreement, Haley and Hanna will be prominently featured in Under Armour’s marketing campaigns, contributing to the brand’s efforts to enhance its visibility in women’s sports apparel and equipment. Their involvement is expected to not only boost sales but also inspire a new generation of athletes.
🚀 Looking Ahead: With this new deal, the Cavinder twins are set to become key ambassadors for Under Armour, symbolizing the brand’s commitment to supporting and elevating women’s athletics. The partnership also reflects a growing trend of companies investing in college athletes following recent changes in name, image, and likeness (NIL) regulations, offering these athletes new opportunities to partner with major brands.
This endorsement deal is a significant achievement for Haley and Hanna Cavinder and represents a win-win for both the athletes and Under Armour, as they join forces to promote sports excellence and empowerment. As the Cavinder twins continue to dominate on the court and online, their journey with Under Armour will be closely watched by fans and industry insiders alike.
