Castrol, a leading global lubricants brand under the bp Group, has announced a strategic partnership with the iconic Shah Rukh Khan as its brand ambassador. This collaboration signifies Castrol’s commitment to delivering high-performance lubricants and furthering its presence in the automotive industry.
๐ Shah Rukh Khan as Ambassador: Over the next two years, Shah Rukh Khan will be featured in digital, print, and TV campaigns for bp and Castrol, showcasing their extensive range of products designed to enhance vehicle performance.
๐ง Shared Values of Innovation: Sashi Mukundan, President of bp India and Senior Vice President of the bp group, highlighted the association with Shah Rukh Khan as a reflection of their dedication to innovation, performance, reliability, and sustainability in the automotive sector. This partnership underscores their joint efforts in shaping the future of mobility.
๐ผ Commitment to Excellence: Sandeep Sangwan, Managing Director of Castrol India Limited, emphasized the brand’s commitment to innovation and excellence, aligning seamlessly with Shah Rukh Khan’s illustrious career. With the actor onboard, Castrol aims to enhance vehicle performance for generations to come, reinforcing its position as a leader in the lubricants industry.
The collaboration between Castrol, bp, and Shah Rukh Khan embodies a shared vision of innovation, performance, and sustainability, paving the way for enhanced solutions and excellence in the automotive lubricants market.