- Ksubi and Carmelo Anthony's cannabis and lifestyle brand STAYME7O dropped a limited-edition "Stay Elevated" capsule timed to 4/20, blending streetwear and cannabis culture in a tightly edited five-piece collection.
- The five-piece drop includes a hoodie, tee, and cap as the core apparel offering, while custom rolling papers and lighters extend the collection beyond fashion into lived experience.
- The launch event was held at Ksubi's SoHo flagship in New York City on April 17, drawing a crowd of fashion-forward individuals, creatives, and cannabis enthusiasts.
- Ksubi has a strong history of high-profile collaborations, previously teaming up with Travis Scott, Kendall Jenner, Juice Wrld, among others.
Ksubi has joined forces with Carmelo Anthony’s cannabis and lifestyle brand STAYME7O for a limited-edition “Stay Elevated” capsule, a five-piece drop timed to the cultural moment of 4/20.
The collection brings together a hoodie, tee, cap, custom rolling papers, and lighters, merging fashion and cannabis lifestyle in one cohesive release.
The launch went down on April 17 at Ksubi’s SoHo flagship in New York City, pulling in a diverse crowd of creatives and cannabis enthusiasts. The event centered on community, creativity, and challenging outdated stigmas around cannabis culture.
Much like fellow NBA legend Charles Barkley’s recent ad campaign, Melo is showing that retired stars remain powerful commercial forces.
For Ksubi, long defined by its DIY ethos and anti-establishment edge, the collaboration is a natural extension of its distressed denim legacy and irreverent identity. For STAYME7O, it’s a New York-bred statement about the normalization of cannabis as culture and lifestyle.
On the endorsement front, Melo has been active: in April 2025, he fronted David Yurman’s Men’s Curb Chain campaign alongside Jaylen Brown.
Meanwhile, Ksubi’s collaborator roster continues to grow, with past capsules alongside Travis Scott, Kendall Jenner, and Juice Wrld, a brand that consistently chooses cultural credibility over celebrity convenience.
Similar to how Scottie Pippen leveraged his NBA legacy into sharp brand storytelling for Mr. Pibb, Anthony is using his post-NBA platform to build lasting brand equity, on his own terms.
Takeaways
This isn’t just a 4/20 merch drop, it’s a calculated cultural statement. Carmelo Anthony is one of the few retired NBA players actively building a multi-vertical empire (cannabis, fashion, media, tech, wine), and pairing STAYME7O with a brand like Ksubi, which has never been known for cheap co-signs, signals that Anthony’s lifestyle brand is earning genuine streetwear credibility, not just athlete name recognition.
For Ksubi, tapping into cannabis culture with Melo deepens its New York roots and puts it squarely at the intersection of sport, street, and plant-based wellness, a space few denim brands have touched this deliberately.
Could this be the start of a deeper, ongoing Ksubi x STAYME7O relationship, or is this a one-and-done 4/20 moment? As cannabis becomes more mainstream in fashion collaborations, which other legacy athletes do you expect to follow Carmelo’s playbook?
