- Cardi B and beauty mogul Huda Kattan have partnered for the new Huda Beauty "Snatched Baddies" campaign.
- The campaign launches the Ultra Snatched collection, an expansion of the Easy Bake powder line in bright pink and lilac shades.
- The commercial features a playful identity switch where Cardi runs Huda Beauty and Kattan takes over a music video set.
- The collection officially releases online and in retail stores on September 10, 2026.
Grammy-winning superstar Cardi B has joined forces with beauty entrepreneur Huda Kattan for a major Huda Beauty campaign titled “Snatched Baddies”. The high-energy campaign officially debuts the brand’s new “Ultra Snatched” collection.
This line expands the popular Easy Bake franchise with new loose setting powder duos and pressed powders in bright pink and lilac tones designed to lift and brighten the complexion. The new collection arrives in stores and online on September 10, 2026.
The promotional ad film leans into a humorous life-swap theme. After meeting at headquarters, the two icons trade places. Cardi takes charge of the boardroom as a corporate beauty boss, while Kattan takes the stage on a high-production music video set.
This project marks Cardi B’s first official makeup campaign with Huda Beauty, though the rapper has frequently praised Kattan family ventures such as Mona Kattan’s KAYALI fragrance line.
The artist continues to build an expansive business portfolio. Beyond developing her own haircare venture, Cardi B was named Global Brand Ambassador for Fashionphile to enter luxury resale, and she recently starred in Zevia’s Real Talk Interpreter campaign as an investor and equity partner.
Meanwhile, Huda Kattan continues to aggressively grow her brand’s cultural footprint. Earlier this season, she unveiled the Huda Beauty Easy Bake Intense Eau de Parfum.
While Huda Beauty has previously collaborated on co-branded products with hair brands like Beauty Works, tapping an A-list music titan like Cardi B brings fresh pop-culture energy and massive crossover appeal to the cosmetics empire.
Takeaways
This collaboration represents a smart evolution in beauty marketing: pairing two founders and cultural powerhouses who built their followings on unfiltered authenticity and bold glam.
Rather than relying on standard glamour shots, Huda Beauty used comedy and role reversal to highlight the personality of both stars.
For Cardi B, stepping into the cosmetics space strengthens her business credibility as she expands her own beauty portfolio. For Huda Beauty, aligning with Cardi B bridges the gap between high-glam cosmetics and hip-hop culture, expanding the brand’s reach across global retail markets.
Will this partnership pave the way for future co-branded product development between Cardi B and Huda Beauty beyond promotional campaigns? How will Huda Beauty leverage Cardi B’s massive fanbase to compete with other celebrity-backed cosmetic giants this retail season?
