Get ready to raise your glasses because Camila Cabello is bringing her star power to Bacardí as the brand’s newest global face! The announcement, made on Tuesday, marks an exciting collaboration between the chart-topping pop sensation and the iconic rum empire.
🌟 Global Icon: Known for her captivating vocals and infectious energy, Camila Cabello has become a household name in the music industry. Her hit singles and dynamic performances have earned her a dedicated fan base worldwide, making her the perfect choice to represent Bacardí on a global scale.
🍹 Do What Moves You: Bacardí’s new campaign, “Do What Moves You,” captures the essence of freedom, creativity, and celebration. Directed by Nicolás Méndez, the campaign’s debut commercial features Cabello’s hyper-pop-inspired single “I Luv It,” setting the stage for a vibrant journey through a Caribbean city.
🌴 Caribbean Vibes: Shot in the picturesque setting of Santo Domingo, Dominican Republic, the commercial showcases Cabello’s magnetic presence as she navigates through scenes that range from bustling bars and strip malls to sun-kissed beaches and lively rooftop parties. The imagery encapsulates the spirit of Bacardí’s heritage and the joy of Caribbean culture.
As Camila Cabello embraces her role as Bacardí’s global ambassador, fans can anticipate more electrifying moments and innovative campaigns that blend music, culture, and the spirit of Bacardí. Cheers to a thrilling collaboration that promises to move and inspire audiences worldwide! 🌟🎶
