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Bulgari, the renowned luxury brand, has launched its latest campaign “Eternally Reborn,” featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari’s elegant and timeless designs, underscoring their status as fashion icons in the industry.
đź‘— Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.
đź’Ž Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended the fashion show, demonstrating their deep connection with the brand and its vision. Alongside Zendaya, their involvement in the “Eternally Reborn” campaign brings together their individual charm and elegance, perfectly aligning with Bulgari’s luxurious aesthetic. Each ambassador brings her unique allure to the campaign, making a compelling case for the timeless beauty of Bulgari’s collections.
🌍 Global Appeal: By featuring a diverse group of globally recognized actresses, Bulgari not only celebrates its international appeal but also its ability to resonate across different cultures and fashion sensibilities. The inclusion of Hathaway, Zendaya, and Liu Yifei speaks to Bulgari’s strategy of embracing global diversity and the modern woman’s spirit in its brand identity.
📸 A Fusion of Fashion and Heritage: The choice of the Baths of Diocleziano as the venue for the campaign launch beautifully ties together the brand’s rich heritage with contemporary fashion. This setting highlights Bulgari’s commitment to celebrating and preserving cultural history while staying at the forefront of fashion innovation.
The “Eternally Reborn” campaign by Bulgari, featuring Anne Hathaway, Zendaya, and Liu Yifei, is a testament to the luxury brand’s dedication to elegance, innovation, and global outreach. As the campaign unfolds, fans and fashion enthusiasts alike can look forward to more captivating visuals and exceptional showcases of Bulgari’s latest exquisite creations.
