Hockey’s hottest sharpshooter, Auston Matthews, has just slapped a power play in the business world by teaming up with Prime, the hydration heavy-hitter backed by none other than social media titans Logan Paul and KSI.
Toronto’s Ice Maestro Meets Lifestyle Brand: During a buzz-stirring drop-in at Toronto’s pulsing Yonge-Dundas Square, WWE’s own Logan Paul teased the crowd with whispers of a Leafs luminary lacing up with Prime. Now, it’s official—Matthews, centre extraordinaire for the Maple Leafs, is the latest to ink a deal with the sports drink juggernaut.
Prime Player Pantheon: Matthews skates into a dazzling league of Prime athletes, a roster boasting the likes of football phenoms Erling Haaland and Alisha Lehmann, plus UFC’s champion featherweight Alexander Volkanovski.
Beyond the Rink: Matthews isn’t new to the endorsement arena. With his name already etched alongside giants like RBC and Bet99, this Scottsdale sharpshooter is no stranger to striking deals that go beyond goals.
Season Snapshot: At just 26, Auston’s eighth NHL season is off to a blistering start with a cool seven goals and three assists in the first nine games. It’s clear he’s not just playing the game; he’s changing it.
Prime’s Expansion Play: With Matthews on board, Prime is not just skating on thin ice – they’re carving a new path in the sports nutrition world, with a roster that’s as diverse as it is dynamic.