News 
Brandon Cason, a renowned figure in the beverage industry, has joined forces with entertainer Jason Aldean to launch TEABIRD Hard Tea, a new venture that redefines the hard sweet tea category. This innovative product blends the authentic taste of real-brewed black tea with the perfect touch of sweetness from pure cane sugar, capturing the quintessential Southern charm of American brewed sweet tea. TEABIRD sets a high bar for the category, focusing on bold, authentic flavors and all-natural ingredients.
🌱 A Taste of the South, Reimagined: TEABIRD is not just another entry into the hard beverage market; it is a celebration of Southern tradition with a modern twist. Each serving contains only 110 calories and 5 grams of sugar, making it a favorable choice for health-conscious consumers. The beverage offers a unique, earthy, and satisfyingly sweet flavor that stands out in the burgeoning hard tea market.
🏆 A Partnership with Star Power: Joining forces with award-winning entertainer Jason Aldean as Partner and Chief Ambassador, TEABIRD benefits from a high-profile endorsement that matches its bold character. Aldean’s involvement is expected to amplify the brand’s reach and appeal, particularly among his vast fanbase.
📈 Positioned for Success: With Cason at the helm, TEABIRD is poised for impressive growth. Having co-founded Canteen Spirits and Waterloo Sparkling Water, and served as CMO at Deep Eddy Vodka, Cason brings a wealth of experience and a proven track record of success to this new enterprise. The hard tea market, predicted to grow to $6.5 billion by 2030, presents a fertile ground for TEABIRD’s expansion, given the current limited options available to consumers.
🌟 Setting New Industry Standards: Today’s launch not only marks the debut of a premium product but also sets new standards for what consumers can expect from hard sweet teas. TEABIRD promises to deliver a genuine and enjoyable drinking experience that honors traditional values while embracing contemporary trends.
With the launch of TEABIRD, Brandon Cason and Jason Aldean are charting a new course in the beverage industry, offering a product that promises authenticity, flavor, and quality in every sip. As TEABIRD takes flight, it is set to captivate the taste buds of drinkers across the nation, establishing a new benchmark for hard sweet tea.
