Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma’s lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.
👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma’s brand identity, which blends athletic performance with contemporary aesthetics.
🎵 Musical Achievements: Rosé’s musical career continues to thrive with her last solo album released in March 2021 through YG and Interscope Records. Known for her distinctive voice and emotive music, she has become a beloved figure in the music industry, not just in South Korea but globally.
📱 Powerful Social Media Influence: With over 78 million followers on Instagram and an engagement rate of 5%, along with more than 42 million followers on TikTok boasting an engagement rate of 31%, Rosé’s extensive reach and high engagement levels make her an invaluable asset for Puma’s marketing strategies.
🌍 Impressive Streaming Presence: On Spotify, Rosé boasts nearly 3 million monthly listeners, with her top markets including Jakarta, Bangkok, Kuala Lumpur, Ho Chi Minh City, and Hanoi. Her international appeal is evident in her widespread popularity across Asia and beyond.
🤝 Previous Brand Collaborations: Before joining Puma, Rosé has endorsed a variety of prestigious brands, including Hyundai, Yves Saint Laurent, Rimowa, and notably Adidas—a direct competitor to Puma. Her transition to Puma highlights a significant shift in her branding strategy and showcases the dynamic nature of celebrity endorsements in the fashion and sportswear sectors.
🚀 What’s Next for Rosé and Puma: As a global brand ambassador, Rosé will be at the forefront of Puma’s new campaigns and product launches. Her involvement is expected to include appearances in global marketing initiatives, special collaborations, and possibly exclusive capsule collections inspired by her unique style.
Rosé’s partnership with Puma is set to further elevate both her personal brand and Puma’s market presence. As she continues to influence the worlds of music and fashion, this collaboration promises to bring exciting new developments for fans and consumers alike, spotlighting Puma’s commitment to merging the worlds of sport, fashion, and pop culture.
