Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, ‘Rockstar,’ in partnership with RCA Records, further showcasing her versatility and influence in the music industry.
As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis Vuitton’s strategic focus on leveraging the global appeal of K-pop to enhance its brand visibility.
Lisa’s influence extends beyond music. Her style and presence have made her a sought-after figure in fashion, making her an ideal fit for Louis Vuitton. This partnership is expected to generate significant buzz and engagement, aligning with the brand’s commitment to innovation and cultural relevance.
Her single ‘Rockstar,’ which showcases her musical talent and continues to receive acclaim, is part of her efforts to expand her artistic reach. Partnering with RCA Records, Lisa continues to solidify her position as a multi-faceted artist capable of influencing both the music and fashion industries.
Louis Vuitton’s choice of Lisa as a brand ambassador is a testament to her impact and status as a global influencer. Her association with the brand is set to bring fresh energy and creativity, appealing to a diverse and dynamic audience.
