GRAMMY-nominated hip-hop star Big Sean has partnered with Chips Ahoy! for a unique campaign celebrating the launch of the brand’s latest product, the Big Chewy Cookie. The campaign, which kicks off at ComplexCon in Las Vegas on November 16, features an exclusive, co-designed capsule collection inspired by Big Sean’s distinctive style and Don Life mantra. The collection includes standout pieces like a “Don Life” T-shirt, showing the Big Chewy Cookie towering over the Earth, and a premium heavyweight sweatshirt in chocolate brown, featuring a large cookie graphic that echoes Chips Ahoy!’s iconic chocolatey taste.
This collaboration follows Big Sean’s recent album, Better Me Than You, which debuted in August. Known for his blend of introspective lyrics and high-energy beats, Sean has continued to shape the hip-hop landscape with this latest project. His work spans multiple platinum-certified albums, including Finally Famous (2011), Hall of Fame (2013), and Dark Sky Paradise (2015), cementing his reputation as one of hip-hop’s most versatile talents.
Big Sean’s partnership with Chips Ahoy! at ComplexCon marks his latest venture into fashion and branding. In previous years, he has successfully collaborated with brands like Puma and has become known for his role in merging hip-hop culture with streetwear fashion. As fans look forward to exploring the exclusive pieces at ComplexCon, the Chips Ahoy! collaboration adds to Big Sean’s ever-expanding influence across music, fashion, and lifestyle.
