Jaeger-LeCoultre, the esteemed Swiss watchmaker, has announced British actor Benedict Cumberbatch, celebrated for his roles as Sherlock Holmes and Dr. Strange, as its new global brand ambassador. The actor is set to make a special appearance at the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch trade show in Geneva, running from January 15-19.
🎬 Cinema and Horology Collide: Jaeger-LeCoultre, known for its partnerships with various cinema-related events, including the Venice International Film Festival, maintains a strong connection with the world of filmmaking. This makes the collaboration with Benedict Cumberbatch, an actor of great repute and a watchmaking enthusiast, a harmonious and fitting choice for the brand.
🎖️ Cumberbatch’s Enthusiasm and Honor: Expressing his excitement, Benedict Cumberbatch, who was appointed a Commander of the Order of the British Empire (CBE) in June 2015 for his contributions to the performing arts and charity, shared his delight in joining forces with Jaeger-LeCoultre. He looks forward to visiting the Manufacture in the Vallée de Joux in January, immersing himself further in the world of exceptional watchmaking.
This partnership not only reinforces Jaeger-LeCoultre’s strong ties to the arts and cinema but also brings together the elegance and precision of high-end watchmaking with the sophistication and charm of one of Britain’s most revered actors. 🎥⌚💫
