Ben Affleck‘s partnership with Dunkin’ reached new heights at the 2024 Grammys, unveiling an ad that humorously hints at Affleck’s aspirations to pop stardom, mirroring his wife’s success. The commercial, featuring TikTok sensation Charli D’Amelio, cleverly plays off the “Sad Affleck” meme from the 2023 Grammys.
📸 From Meme to Dream: Last year’s Grammys broadcast inadvertently spotlighted Affleck’s glum expression, sparking a viral meme. The Dunkin’ ad creatively addresses this moment, with Affleck musing over his potential in the music industry, despite the public’s interpretation of his mood.
🎵 A Star in the Making?: The ad showcases Affleck’s humorous attempt to conquer the music world, from laying down “questionable beats” in the studio to learning dance moves from D’Amelio. His journey from actor to aspiring pop icon is presented with a light-hearted touch.
🤔 Who is TikTok?: Affleck’s interaction with D’Amelio, especially his comically confused inquiry about TikTok, accentuates the ad’s playful nature. This dialogue further establishes the light-hearted tone of Dunkin’s campaign.
🔜 To Be Continued…: Ending on a cliffhanger, the ad promises more adventures from Affleck’s Dunkin’ persona. Fans are left anticipating how this whimsical storyline will evolve in future commercials.
Ben Affleck’s Dunkin’ campaign cleverly blends humor, viral moments, and celebrity culture, creating a buzzworthy narrative that captivates audiences and keeps them eagerly waiting for the next installment.