American Golf proudly welcomes professional golfer and fan favorite Andrew ‘Beef’ Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers’ equipment needs.
๐๏ธโโ๏ธ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand’s engagement with its community.
๐ค Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf’s logo during DP World Tour tournaments in 2024.
๐ Beef Stock Festival: In July, American Golf takes center stage as the headline sponsor for ‘Beef Stock,’ transforming Beef’s Golf Club podcast into a day-long festival. The event will include an 18-hole tournament, breakfast, masterclasses, competitions, a champions BBQ, and an interactive pop-up experience for guests.
๐ฌ ‘Beef’s Golf School’: Building on the success of ‘Beef’s Golf School,’ a six-part series of exclusive YouTube tutorials released in 2023, new episodes will be launched by American Golf from May. The series features Beef teaming up with Hollywood actors, TV stars, and sporting personalities to enhance their golf game.
Sophie Fox, American Golfโs Head of Marketing and Content, expressed excitement about collaborating with Beef, highlighting the enthusiasm for the diverse and engaging activities planned for 2024. The partnership aims to elevate the American Golf experience for golfers and fans alike. โณ๐