Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.
🤸♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation that goes into Olympic-level gymnastics. Athleta is leveraging its association with Biles and other top athletes to boost brand visibility and engagement in the lead-up to the Summer Games.
🔄 From Nike to Athleta: Simone Biles signed with Athleta in 2021, shifting away from Nike, which had been her sponsor since 2015. This move was seen as aligning more closely with her values, particularly around female empowerment and community, which are central themes of Athleta’s brand philosophy.
🏅 The Power of She Collective: As part of Athleta’s “Power of She” collective, Biles is in illustrious company with other influential female athletes including Allyson Felix, Albane Valenzuela, Jesse “Flex” Labreck, Brenna Huckaby, and others. This group represents a diverse array of sports and backgrounds, emphasizing Athleta’s commitment to supporting women athletes across various disciplines.
📈 Campaign Goals: By focusing on athletes like Biles, Athleta aims to inspire and motivate women and girls around the world to pursue their athletic goals with confidence. The campaign also seeks to solidify Athleta’s position as a leading brand for women’s athletic wear, distinguished by its dedication to quality and inclusivity.
🚀 What’s Next for Athleta and Simone Biles: As the Paris Olympics approach, expect to see more from Simone Biles and Athleta, including exclusive Olympic-themed merchandise, further ad spots, and community engagement initiatives. This partnership not only highlights Biles’ athletic prowess but also her role as a symbol of strength and resilience, resonating deeply with Athleta’s target audience.
This collaboration between Simone Biles and Athleta for the Paris Olympics is set to captivate and inspire audiences, reinforcing the brand’s commitment to female athletes and its mission to empower women through sports.
