AbhiBus has unveiled its latest advertising campaign starring Tollywood icons Mahesh Babu and Rajendra Prasad. The campaign, crafted for the festive season, promotes the ease of last-minute bus bookings through humorous narratives.
🚌 Spontaneous Travel Adventures: Directed by Anil Ravipudi, the campaign kicks off with a light-hearted ad where Rajendra Prasad, playing the uncle, is seen encouraging his nephew, portrayed by Mahesh Babu, to take a break from studies for a trip to Tirupati. The ad captures their spontaneous journey, highlighting AbhiBus’s efficient booking process that enables hassle-free travel planning.
🎬 Dynamic Duo on Screen: Chosen for their well-known on-screen chemistry and comedic flair, Mahesh Babu and Rajendra Prasad bring a dynamic and entertaining element to the campaign. Their interactions are filled with witty exchanges and playful banter, embodying the brand’s energetic and vibrant image.
📺 Multi-Platform Engagement: The campaign is set to run across television and online platforms, ensuring wide visibility during various festival periods. By integrating humor and the relatable theme of familial bonds, AbhiBus aims to connect with a broad audience, encouraging them to consider easy and spontaneous travel through their platform.
With this new campaign, AbhiBus not only promotes its services but also strengthens its brand identity by associating with beloved figures in the entertainment industry, enhancing its appeal to consumers looking for convenient travel solutions during the festive seasons.
