The Coca-Cola Company’s Charged by Thums Up is back with a bang, unveiling its electrifying new campaign titled “Mind Charged, Body Charged,” starring Bollywood icons Aamir Khan and Darsheel Safary. This latest endeavor, masterminded by Ogilvy, paints a captivating picture of vivacity and zest, showcasing Aamir Khan in a series of dynamic and fantastical roles, complemented by the youthful vigor of Darsheel Safary.
🚀 Innovative Flavors Meet Cinematic Flair: The campaign introduces the brand’s exciting new Strawberry variant, embarking on a mission to deliver unparalleled and refreshing taste experiences to its audience. The “Mind Charged, Body Charged” film is a spectacle of imagination and adventure, with Aamir Khan’s transformative performances steering the narrative through realms of the extraordinary.
🔋 Nostalgia Meets Novelty: Tish Condeno, Senior Category Director at Coca-Cola India and South-West Asia, expressed enthusiasm about the campaign’s fresh direction and the reunion with Aamir Khan after 17 years, igniting memories while charting new territories of innovation. The pairing of Khan and Safary in this vibrant campaign aims to strike a chord of familiarity while introducing the audience to the latest flavor sensation from Charged by Thums Up.
🌈 Stars Share Their Excitement: Aamir Khan shared his exhilaration for the project, praising the script’s creativity and expressing his joy in rejoining the Coca-Cola family. Both Khan and Safary’s involvement is anticipated to resonate deeply with fans, offering a blend of excitement and anticipation for the campaign’s public debut.
With “Mind Charged, Body Charged,” Charged by Thums Up sets the stage for a thrilling journey into the world of energy and refreshment, inviting consumers to experience the invigorating essence of the brand alongside beloved stars Aamir Khan and Darsheel Safary. 🌟💥
