Lay’s, renowned globally as the leading chip brand and the official snack partner of the UEFA Champions League (UCL), is bringing back the much-anticipated “No Lay’s, No Game 2024” campaign. This innovative initiative aims to enhance the football viewing experience for fans by ensuring they are game day ready with a bag of Lay’s at their side. The campaign features a series of exciting activities, including a captivating “Chip Cam” stunt with soccer legends David Beckham and Thierry Henry, alongside a unique digital adventure through the Lay’s Detector, designed to spread joy among football enthusiasts worldwide.
🎉 A Surprise at Every Turn: The “No Lay’s, No Game” campaign is set to surprise 75,000 fans with unexpected rewards, creating memorable moments during the tournament. Imagine the thrill of engaging in a game day tradition, only to be surprised by iconic figures like Beckham and Henry, or discovering an immersive digital experience that brings the football festivity right to your screen.
💬 A Shared Sentiment Among Fans: Ciara Dilley, vice president of marketing, Global Foods Group at PepsiCo, shared insights from soccer fans across the globe, highlighting a universal truth: the joy of watching a game is magnified when shared with friends and a bag of Lay’s. This year’s campaign underscores the brand’s commitment to making every game day an extraordinary experience. For fans with Lay’s in hand, the tournament promises unforgettable surprises, while those without may find themselves wishing they had joined in on the fun.
As the “No Lay’s, No Game” campaign unfolds, fans are invited to be part of a global celebration that connects the excitement of football with the simple pleasure of enjoying Lay’s. Whether you’re gearing up for a match with friends or settling in for a solo viewing, Lay’s and soccer icons like Beckham and Henry are ready to make this UEFA Champions League tournament an unforgettable journey. 🎈⚽
