Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.
🚀 “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.
🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”—lessons that guide her on the path to understanding her own authenticity. Lil Nas X kicks off the journey, showcasing the courage to rewrite the rules and redefine the game.
🎬 Future Chapters: In the upcoming chapters set to release in March, April, and May, imma continues her journey, learning the courage to take risks from Wu Jinyan, breaking the mold with Youngji Lee, evolving with Camila Mendes, and exploring new possibilities with Kōki in a luminous world that ties all chapters together.
Coach’s “Find Your Courage” campaign is not just about fashion; it’s a narrative that celebrates the complexity of identity and the courage it takes to navigate the ever-evolving concept of being “real.” Stay tuned for the unfolding chapters that promise to inspire and redefine the way we perceive authenticity. 🌈✨
