- Supermodel and beauty founder Bella Hadid released "Vanilla’s Touch," a new Body & Hair Perfume Mist under her brand Orebella, timed ahead of her 30th birthday on October 9, 2026.
- Formulated by master perfumer Jérôme Épinette, the musky gourmand scent combines sheer vanilla, marshmallow, transparent florals, whipped cream, soft woods, and white musk.
- The bi-phase, alcohol-free mist is infused with hydrating rice water and retails for $39 USD, having dropped on Orebella's website on October 2, 2026.
- This release builds on Hadid’s active 2026 schedule, where she balances leading Orebella with major modeling endorsements, such as her continuing campaigns for Alo Yoga.
Supermodel Bella Hadid is celebrating her 30th birthday with a brand-new fragrance drop. Her beauty brand, Orebella, has officially released “Vanilla’s Touch,” an airy, musky gourmand Body & Hair Perfume Mist.
The scent joins existing mists in the brand’s catalog, including “Gardenia’s Whisper,” “Nectar Dew,” and “Golden Brulee”.
Hadid developed the fragrance alongside celebrated perfumer Jérôme Épinette. The scent opens with a sweet marshmallow accord and sheer vanilla before blooming into transparent florals and whipped cream, resting on a base of soft woods, white musk, and skin musk.
Like Orebella’s signature offerings, the mist features an alcohol-free, bi-phase liquid infused with skin-hydrating rice water. The vegan and cruelty-free bottle retails for $39 USD and became available on Orebella’s online store on October 2, 2026.
The release caps an active year of product innovation for the founder. Earlier this year, Hadid fronted the launch of Orebella’s limited-edition aquatic floral eau de parfum, Jasmine Blues, before quickly scaling the brand into everyday formats with its “Solars” body and hair mist collection.
Hadid founded Orebella in May 2024 to create skin-nourishing, essential-oil-based alternatives to standard alcohol perfumes. Unlike many celebrity-backed brands that recruit third-party stars to front collections, Orebella has maintained a zero-ambassador approach, keeping Hadid as the sole face, creator, and model across all campaigns.
Outside of her own venture, Hadid remains a dominant commercial force in fashion. Throughout 2026, she continued starring in major athletic-wear campaigns for Alo Yoga, seamlessly balancing outside commercial deals with her founder duties.
Takeaways
Tying product rollouts to personal milestones is an effective tactic in modern beauty marketing, and Bella Hadid’s 30th birthday release for “Vanilla’s Touch” is a prime example. Instead of traditional seasonal drops, Orebella uses personal storytelling to connect with consumers on an intimate level.
Price positioning also plays a vital role here. By adding another $39 mist to her lineup, Hadid offers an accessible entry point for younger consumers who may hesitate to spend $100 on full-sized skin parfums.
Keeping the brand exclusively tied to her own image, rather than signing third-party celebrity ambassadors, ensures the brand identity stays focused, distinct, and directly aligned with her personal wellness aesthetic.
Do you prefer founder-led beauty brands that keep the creator as the sole face, or do you like seeing them bring in outside celebrity ambassadors? Does an alcohol-free, bi-phase formula make you more likely to buy a hair and body mist over traditional eau de parfum sprays?
