Travis and Jason Kelce have teamed up with General Mills to create a new cereal blend, aptly named the Kelce Mix. This unique collaboration combines the brothers’ favorite General Mills cereals—Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs—into one box, offering fans a delicious new way to enjoy these classic flavors. The partnership, which taps into the Kelce brothers’ well-known love of cereal, is set to make a significant impact as it aligns with the duo’s popularity both on and off the football field.
In preparation for the release of the Kelce Mix, Travis and Jason attended a specially designed “Cereal Training Camp,” where they participated in cereal-themed challenges. This journey will be showcased in a series of TV and online ads, bringing fans along for the fun as the brothers competed for the chance to create their ideal cereal blend and earn a spot on limited-edition Kelces’ Pick collectible boxes. These special boxes will be available for popular General Mills cereals including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs, offering fans a unique collectible experience.
The Kelce Mix and the limited-edition collectible boxes will hit retailers nationwide beginning in mid-September, perfectly timed with the start of the NFL season. This collaboration is a strategic move by General Mills to capitalize on the star power of Travis Kelce, the tight end for the Kansas City Chiefs, and his brother Jason Kelce, the now-retired center for the Philadelphia Eagles. The brothers have cultivated a massive following, in part due to their popular podcast, “New Heights,” where they famously ranked their favorite cereals—many of which are owned by General Mills.
By serving as co-creators of the new Kelce Mix cereal, Travis and Jason Kelce are expanding their brand presence beyond the football field and into the world of food, all while celebrating their shared love for breakfast cereal. This collaboration is set to resonate with both their sports fans and cereal enthusiasts alike, making it a must-try product this fall.
