- Adidas has dropped the CODECHAOS Messi, a limited-edition golf shoe timed to Argentina's FIFA World Cup 2026 title defense, the first-ever Messi-themed golf shoe from the brand.
- The shoe merges design elements from Messi's 'El Último Tango' F50.6 TUNIT football boot with the CODECHAOS golf outsole, available in an Argentina-inspired ivory, gold, and sky-blue colorway.
- The drop launched June 17, 2026, on adidas.com and the adidas app at 8 a.m. local time, with select retail availability while supplies last.
- Messi has held a lifetime deal with Adidas since 2017, a partnership that stretches back to 2006 and is estimated to be worth over $1 billion.
Adidas is marking Lionel Messi’s moment on the world’s biggest stage with something unexpected, a golf shoe. The brand dropped the CODECHAOS Messi on June 17, 2026, a limited-edition silhouette that bridges football and the fairway. This marks the first-ever Messi-branded golf shoe in the brand’s history.
The design fuses the upper from Messi’s ‘El Último Tango’ F50.6 TUNIT football boot with CODECHAOS golf technology, including an AXISLOCK heel stabilizer, TWISTGRIP outsole, and full-length BOOST cushioning. The colorway (ivory, gold, and sky blue) is a clear nod to Argentina’s national colors.
The timing is intentional. Argentina kicked off their World Cup 2026 title defense this week, with Messi, 38, already making headlines after a hat-trick against Algeria in the group stage opener.
This release builds on Messi and Adidas’ recent Hora Dorada F50 football collection and a string of brand moves around the tournament. Beyond Adidas, Messi has stayed commercially active with recent partnerships including Beats By Dre, Duracell, and a ChatGPT-powered AI campaign.
On the Adidas Golf side, the brand’s roster already includes Xander Schauffele, Collin Morikawa, and Dustin Johnson, making Messi a cross-category addition that signals the brand’s push to blend football culture with golf.
Takeaways
This isn’t just a shoe, it’s a cultural play. Adidas is using the world’s most-watched sports event to launch a product in a completely different sport category, betting that Messi’s global pull transcends the pitch.
The fact that this is the first-ever Messi golf shoe, after nearly two decades of partnership, says a lot about how brands are now thinking about cross-sport storytelling, especially during mega-events like the World Cup.
With Messi simultaneously carrying Argentina’s golden generation and fronting campaigns from AI tech to headphones, it raises some interesting questions: Does a football icon selling golf shoes strengthen or dilute the Adidas Golf brand’s credibility among core golfers? Could this CODECHAOS drop signal Adidas launching a full Messi golf sub-line if it sells out fast?
