- Instacart has named itself the Official Grocery Delivery App and exclusive grocery and food delivery partner of the Toronto Tempo, marking the platform's first integrated sports partnership.
- A new TV campaign titled "Arrived", airing on TSN and CTV, stars Brittney Sykes, Marina Mabrey, and Isabelle Harrison filmed across iconic Toronto landmarks including the CN Tower, Distillery District, and Christie Pits Park.
- Instacart physically delivers every game ball at every Tempo home game, a detail the campaign's creative nods to directly.
- The deal is part of Instacart's deeper push into the Canadian market, building on earlier campaigns "Groceries That Overdeliver" and "Groceries Just How You Like."
Instacart has gone full court in Canada. The grocery delivery giant has launched “Arrived,” a TV campaign featuring Toronto Tempo players Brittney “Slim” Sykes, Marina Mabrey, and Isabelle Harrison, now airing on TSN and CTV.
Filmed across some of Toronto’s most recognizable spots: the CN Tower, Distillery District, Trinity Bellwoods, the Baldwin Steps at Casa Loma, and Christie Pits Park, the spot captures what makes this partnership different: Instacart literally delivers every game ball at every Tempo home game, a detail baked right into the creative.
This is Instacart’s first integrated sports partnership, and it comes as the brand doubles down on its Canadian identity following its “Groceries That Overdeliver” and “Groceries Just How You Like” campaigns.
Earlier this year, Instacart also returned to the Super Bowl and announced partnerships with Lush and 1-800-Flowers. The Toronto Tempo deal signals a shift toward live sports as a key brand-building channel.
All three athletes are no strangers to the brand spotlight. Mabrey and Harrison are also faces of the Sephora Canada “Pretty Badass” campaign. Harrison, who recently signed with FirstPick Management, is quickly becoming one of the Tempo’s most visible off-court personalities.
Sykes, a 2025 WNBA All-Star and four-time All-Defensive Team selection, signed a max multi-year deal with the Tempo alongside Mabrey to form what’s been called the league’s first million-dollar backcourt.
Takeaways
Instacart isn’t just slapping its logo on a jersey, it’s embedded itself into the actual game-day experience, and now it’s letting the players tell that story on air. That’s a smarter, stickier form of sports sponsorship that brands are increasingly getting right.
The fact that Mabrey, Sykes, and Harrison are already co-starring in the Sephora Canada campaign shows the Tempo’s roster is actively being packaged as a brand-friendly collective, not just a basketball team. For brands eyeing WNBA partnerships, that’s a signal worth paying attention to.
And with Instacart’s Super Bowl momentum still fresh, expanding into Canadian live sports during the Tempo’s historic inaugural season is a calculated reach for a younger, culturally engaged audience.
Does Instacart delivering actual game balls make this partnership feel more authentic to you than a typical sports sponsorship? With Sykes, Mabrey, and Harrison collectively fronting multiple major campaigns, is the Toronto Tempo becoming the WNBA’s most commercially active roster?
