Sonia Citron Signs With WME Basketball For Representation

Celebrity Name:Sonia Citron
New Representation Type:Agency
New Company:William Morris Endeavor (WME)
Primary Agent:Jason Goldstein
Department:On-Field
  • Sonia Citron has signed with WME Basketball for on-field representation, with Jason Goldstein serving as her agent. 
  • Citron moves to WME from THE·TEAM, where she was previously repped by Adam Patonay and Lindsay Kagawa Colas.
  • The Washington Mystics guard is coming off a standout 2025 WNBA rookie season, averaging 14.9 points, 4.0 rebounds, and 2.4 assists, earning both WNBA All-Star and All-Rookie Team honors. 
  • Goldstein also represents NBA players Bennedict Mathurin and Anthony Black at WME.

Sonia Citron has signed with William Morris Endeavor (WME) Basketball for on-field representation, with agent Jason Goldstein set to oversee her professional career. The move marks a departure from THE·TEAM, where she was previously repped by Adam Patonay and Lindsay Kagawa Colas.

Citron, 22, is one of the brightest young stars in the WNBA. Selected third overall by the Washington Mystics in the 2025 WNBA Draft, she made an immediate impact, averaging 14.9 points, 4.0 rebounds, and 2.4 assists per game in her debut season, and becoming one of just three rookies named to the 2025 WNBA All-Star Game.

She also earned a spot on the All-Rookie Team and recorded a season-high 30 points in a 104–102 victory over the Indiana Fever during the current 2026 season. Citron also plays for Hive in the Unrivaled league, further building her brand off-season.

The signing continues a strong run of athlete acquisitions for WME Basketball, adding Philadelphia 76ers rookie Johni Broome to his roster, a reflection of WME’s push to grow its basketball portfolio across both the NBA and WNBA.

WME’s momentum in women’s basketball also mirrors broader trends in sports representation, similar to Christeen Iwuala’s recent signing with The FAM.

Takeaways

This signing says a lot about where women’s basketball is headed. Sonia Citron isn’t just a rising WNBA star, she’s a brand-in-the-making, and landing at WME with Jason Goldstein gives her access to one of the most powerful agencies in sports and entertainment.

The fact that WME Basketball is signing across both the NBA and WNBA points to a bigger strategy: building an elite basketball roster that gives agents real leverage when negotiating deals, endorsements, and cross-over opportunities.

Does Citron’s move to WME signal that top WNBA players are now being treated with the same agency-level urgency as their NBA counterparts? Is WME Basketball quietly building the most formidable basketball roster in sports representation right now?

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