- Dior Beauty launched the new Backstage Glassy Glow Stick on June 1, a multi-use balmy highlighter designed to deliver dewy, glass-skin radiance, with Jenna Ortega and Jisoo fronting the campaign.
- The Maison gathered a dynamic lineup of talent from film, music, and fashion, front and center is Jenna Ortega, who joins global ambassadors Jisoo and Anya Taylor-Joy, along with models Akon Changkou and Nikita, shot by photographer Drew Vickers and directed by creative duo Les Torso.
- In the campaign visuals, Jisoo wears shade 001 Pink, capturing a delicate balance of softness and quiet sophistication, while Jenna Ortega appears in 077 Candy, a vivid shade that mirrors her bold, expressive spirit.
- Jisoo has been preparing her debut solo full-length album, while Jenna Ortega is currently filming Wednesday Season 3, which has taken production to Paris.
Dior Beauty has tapped Jenna Ortega and BLACKPINK’s Jisoo to front its new Backstage Glassy Glow Stick campaign.
The buildable stick delivers an iridescent sheen that melts seamlessly into skin for a true backstage glow, launching June 1 as part of Dior Backstage’s cult-favourite complexion lineup expansion.
Developed under the creative direction of Peter Philips, Dior Makeup’s creative and image director, the product simplifies the illumination ritual while centering natural luminosity.
Jisoo has served as a Dior Beauty Ambassador since 2020, a relationship that’s extended across multiple campaigns. This latest drop follows her earlier appearance in Dior’s Addict campaign alongside Anya Taylor-Joy and Willow Smith, and comes as the K-pop star ramps up activity on multiple fronts.
She recently starred in the Netflix K-drama Boyfriend on Demand and is preparing a debut solo full-length album. Beyond beauty, Jisoo was also named global brand ambassador for Salomon earlier this year.
For Ortega, this builds on her Dior partnership that began in April 2023. The Wednesday actress had already fronted the Dior Backstage Airflash Mist earlier in 2026, cementing her place as one of the brand’s most active beauty faces.
Outside Dior, Ortega also serves as a brand ambassador for Adidas, representing the brand’s first new label in 50 years, Adidas Sportswear. On the acting front, she is currently filming Wednesday Season 3, which took production briefly to Paris in April 2026.
Dior Beauty’s ambassador roster has expanded aggressively in recent years. The brand added Charlize Theron as the face of its reinvented Dior Capture line and appointed Rihanna as the face of its J’adore fragrance in 2024, while Anya Taylor-Joy represents both its fashion and beauty lines, and Willow Smith serves as international ambassador for Dior Make-up.
Takeaways
This campaign is a masterclass in cross-cultural star power. Pairing Jisoo, who commands enormous influence across Asia and global K-pop fandoms, with Jenna Ortega, Gen Z’s most bankable Hollywood face right now, gives Dior Beauty maximum reach across two of the most commercially potent audiences in beauty today.
That both women have existing, long-standing ties to the Dior house makes the pairing feel earned rather than transactional.
What’s also notable is the timing. Jisoo is in the middle of arguably the busiest stretch of her solo career: new music incoming, a Netflix K-drama already out, and beauty campaigns stacking up.
Ortega, meanwhile, is balancing a mega franchise (Wednesday Season 3), active brand commitments with both Dior and Adidas, and growing executive producer credits. Dior is clearly investing in talent at their cultural peaks, not before.
Jisoo has now fronted multiple Dior Beauty campaigns, could a more formalized, elevated global title (similar to how Charlize Theron fronts Dior Capture) be next for her? K-pop and Hollywood crossovers in luxury beauty campaigns are becoming the norm, what does this signal about how luxury houses are redefining their global consumer?
