- Teyana Taylor fronts the new Calvin Klein Fall 2026 Underwear campaign for the Perfectly Fit Custom Lift bra.
- The global campaign is directed by Gordon Von Steiner, set to Tina Turner's classic hit “The Best,” and spotlights Taylor's dynamic dance choreography.
- The new design updates every day support by scaling padding proportions to cup size, offering enhanced lift for smaller cups and a lighter structure for larger sizes.
- The launch adds to a landmark year for Taylor, following her Golden Globe win and Oscar nomination for One Battle After Another, alongside campaigns for Alaïa and Burberry.
Calvin Klein has officially introduced performer and filmmaker Teyana Taylor as the star of its Fall 2026 underwear campaign, spotlighting the newly redesigned Perfectly Fit Custom Lift bra.
The global campaign, directed and photographed by Gordon Von Steiner, centers on Taylor’s athletic fluidity and movement. Set to Tina Turner’s anthem “The Best,” the film captures Taylor moving through intimate indoor spaces, dancing up a 20-foot incline, and testing the bra’s flexibility.
The updated design adapts padding levels by cup size: smaller sizes feature enhanced lift, while larger sizes offer lighter, proportional support. The collection includes the Perfectly Fit Custom Lift Demi, Wirefree Triangle, and Lace Push Up silhouettes.
The partnership marks Taylor’s first campaign appearance for Calvin Klein. It caps a banner year in which she won a Golden Globe and earned an Academy Award nomination for Best Supporting Actress in Paul Thomas Anderson’s One Battle After Another.
Taylor’s high-fashion roster has expanded rapidly: just weeks prior, she fronted Alaïa’s Summer-Fall 2026 campaign. Earlier this year, she also starred alongside Kate Moss and Jonathan Bailey in Burberry’s 170th anniversary push, launched her “Concrete Rose” collection with Jordan Brand, and partnered with L’Oréal Paris.
The underwear launch continues an active year of celebrity-led storytelling from parent company PVH Corp. Solange Knowles recently partnered with Calvin Klein to showcase its luxury Spring 2027 collection, while the label also tapped rising Hollywood talent like Sadie Sink for its Fall 2026 “Feel the Fit” denim campaign alongside Jung Kook and Tate McRae.
Takeaways
Teyana Taylor’s casting highlights Calvin Klein’s pivot toward functional, movement-based storytelling. Rather than relying on traditional static studio poses, the visual team leans directly into Taylor’s kinetic discipline as a dancer and director to test the bra’s everyday performance on camera.
By selecting an acclaimed Black multi-hyphenate riding major awards buzz across Hollywood and Paris runway houses, the heritage label connects technical design innovation with cultural authority.
How does Calvin Klein balance casting pop hitmakers with multidisciplinary actors and directors who control their own creative image? Could Taylor’s successful debut with the label lead to a co-designed capsule collection in the future?
