- UK beauty and lifestyle creator Sophie Hannah, with over 2.7M TikTok followers and 2M on Instagram, has signed with London-based INTHEKNOW Global for digital management.
- The signing marks Sophie's move from River Talent Management, under whose roster she released her 2023 HarperCollins beauty book, Beauty, Hair, Style: The New No-Rules Beauty Bible.
- Sophie's content spans bold makeup tutorials, fashion, spiritual healing, and mental health, and has recently expanded into new motherhood and mum-and-toddler GRWMs.
- INTHEKNOW Global recently added makeup content creators Sophia Claire, Romanie-Jade Tulloch, and Iris Grace to its roster in early 2026.
Sophie Hannah has signed with London-based talent and influencer management agency INTHEKNOW Global for digital representation.
Sophie, full name Sophie Hannah Richardson, has built a following of over 2.7 million on TikTok and 2 million on Instagram through bold beauty and hair tutorials, honest conversations on mental health and spiritual healing, and her evolving journey into motherhood.
She is the author of Beauty, Hair, Style: The New No-Rules Beauty Bible, published by HarperCollins in 2023, cementing her as one of the UK’s leading voices in the creative beauty space. She was most recently managed by River Talent Management.
The move to INTHEKNOW Global places Sophie alongside a growing roster of beauty and makeup talent. In February 2026 alone, the agency signed fashion creator Jenn Boctor, makeup creator Sophia Claire, and makeup artists Romanie-Jade Tulloch and Iris Grace.
Similar momentum has been seen elsewhere in the space, with Adeola Patronne signing with Off Limits Group for management and Naomi Boyer inking a deal with Neon Rose Agency, both pointing to the continued appetite for authentic women-led digital creators.
INTHEKNOW Global operates across the UK, USA, UAE, and Europe, delivering talent management and brand campaigns across beauty, fashion, and lifestyle sectors.
Takeaways
This signing is a strategic power move. Sophie Hannah isn’t just a beauty creator, she’s a published author, a new mum building a highly relatable second chapter with her audience, and a platform-agnostic talent with real reach across TikTok, Instagram, and YouTube.
INTHEKNOW Global is clearly building toward a full-stack beauty and lifestyle division, and Sophie is one of the most credible names they could anchor it with.
As more creators evolve their content lanes beyond tutorials into lifestyle and wellness, the agencies that understand that full picture will win. INTHEKNOW Global appears to be one of them.
Will INTHEKNOW Global leverage Sophie’s new motherhood era to open doors with mum-focused brand partnerships that her previous management hadn’t explored? Does Sophie’s pivot toward spiritual healing and mental health content signal a broader trend of beauty creators repositioning as wellness voices, and which brands will be first to get aligned?
