Bisleri, a giant in the packaged water industry, has taken a fascinating turn in its brand ambassador journey, transitioning from a unique camel-led campaign to collaborating with global youth icon Deepika Padukone. This shift highlights the brand’s adaptive and innovative approach in communicating its core message.
🐫 The Camel Campaign: What made Bisleri’s previous campaign stand out was its unconventional choice of brand ambassadors – camels. This creative strategy not only grabbed attention but also effectively communicated the message of authentic hydration in a cluttered market.
🎵 Deepika Padukone: #DrinkItUp Campaign: Fast forward to the present, Bisleri has onboarded Deepika Padukone for their #DrinkItUp campaign. Deepika is seen grooving to the iconic ‘Jhoom Jhoom Jhoom Baba’, bringing a fresh and fun perspective to the act of drinking water.
💡 Emphasizing Hydration and Health: Post-pandemic, the emphasis on health has never been more prominent. According to Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd, hydration has become a key insight for the brand. Bisleri, with a history of hydrating the nation for 50 years, aims to own the narrative of hydration. The #DrinkItUp campaign is a step forward in this direction.
🌟 Why Deepika Padukone: Choosing Deepika Padukone as the face of Bisleri was a strategic decision. Her status as a global and youth icon aligns perfectly with the brand’s vision of making hydration fun and trendy. Deepika’s influence is seen as pivotal in contemporizing the brand and spreading the message of enjoyable hydration.
Bisleri’s transition from camels to Deepika Padukone as its brand ambassador encapsulates the brand’s journey of staying relevant and appealing to a broad audience. With the #DrinkItUp campaign, Bisleri reaffirms its commitment to promoting hydration in a fun and accessible way, resonating with today’s health-conscious generation. 💧🎤🌟
