- Georgia Amoore, the No. 6 overall pick in the 2025 WNBA Draft, has officially signed with Jordan Brand just ahead of her long-awaited WNBA debut with the Washington Mystics on May 8, 2026.
- Amoore missed her entire 2025 rookie season after tearing her ACL in training camp, making her 2026 debut a comeback story the Jumpman family is now fully behind.
- This is Amoore's first known partnership with Jordan Brand. The brand has been aggressively expanding its WNBA roster, recently signing Napheesa Collier in May 2025 and Azzi Fudd to an NIL deal in March 2026.
- Amoore joins a deep Jumpman women's basketball roster that includes Collier, Rhyne Howard, and Kia Nurse.
Georgia Amoore is officially a Jumpman athlete. The Washington Mystics guard signed with Jordan Brand on May 7, 2026, one day before her WNBA regular-season debut.
The Australian-born guard was the No. 6 overall pick in the 2025 WNBA Draft after a decorated college career at Kentucky, where she earned First-team All-SEC honors and USBWA All-American recognition.
A torn ACL in her first training camp wiped out her entire rookie year, but she has since made a full recovery and is set to start alongside Mystics cornerstones Sonia Citron and Kiki Iriafen.
This is Amoore’s first partnership with Jordan Brand. For the Jumpman, it’s the latest move in a rapidly growing women’s basketball push. The brand first signed Maya Moore in 2011 and has since built one of the WNBA’s most loaded endorsement rosters.
Just this March, Jordan Brand signed UConn star Azzi Fudd to a landmark NIL deal extending through her pro career, a sign of the brand’s long-term bet on the next generation of women’s basketball.
The brand’s WNBA investment goes beyond footwear, with Jumpman branding also appearing on the league’s All-Star uniforms.
As women’s hoops heats up on every front, from Skechers putting Jackie Young, Rickea Jackson, and Kiki Iriafen front and center in a new WNBA campaign to Jordan expanding its own roster, Amoore’s signing signals the brand wants in early on one of the league’s most compelling comeback stories.
Takeaways
Jordan Brand didn’t wait to see Amoore play a single WNBA minute before signing her and that says everything. This is a bet on her story, her upside, and the audience she’s already built through her recovery journey.
Coming off a year on the sidelines, Amoore enters the 2026 season with more eyes on her than most second-year players ever get. Jordan Brand clearly sees that spotlight as an opportunity, not a risk.
For Amoore, the timing is perfect. She has a full comeback narrative, a stacked Mystics roster around her, and now the Jumpman co-sign to amplify everything she does on the court this season. This is the kind of partnership that can define a player’s brand identity for years.
The broader picture is equally striking. Jordan Brand is building what looks like a franchise-level women’s basketball operation, stacking its roster with talent before they become household names rather than after.
Could Georgia Amoore’s comeback story make her one of Jordan Brand’s most marketable athletes this WNBA season? Is Jordan Brand’s early investment in rising WNBA talent a smarter long-term play than signing established stars at their peak?
