- Mondelēz International has united soccer stars Christian Pulisic, Alex Morgan, and Sophia Wilson alongside music icon Pitbull for a major summer soccer campaign tied to the 2026 FIFA World Cup.
- The campaign launches limited-edition products under CHIPS AHOY!, RITZ, SOUR PATCH KIDS, SWEDISH FISH, and BelVita, featuring the athletes on individual packs, a first for the CHIPS AHOY! brand, which is simultaneously dropping three new limited-edition flavors.
- Fans can enter the "Score Snack Goals" sweepstakes (running through July 19) for a chance to win curated once-in-a-lifetime experiences with each celebrity, including a private skills masterclass with Pulisic, a stadium tour with Morgan, a wellness session with Wilson, and a VIP meet-and-greet with Pitbull at his 2026 tour.
- The partnership extends well beyond this summer. The brand ambassadors are signed on to support Mondelēz across the Women's World Cup 2027 and the Los Angeles Summer Olympics 2028.
Mondelēz International has announced its biggest sports marketing push yet, a “Summer of Soccer” campaign pairing USMNT captain Christian Pulisic, USWNT icons Alex Morgan and Sophia Wilson, and global music superstar Pitbull with its most-loved snack brands.
The campaign features a nationwide rollout of limited-edition CHIPS AHOY!, RITZ, SOUR PATCH KIDS, SWEDISH FISH, and BelVita products, each dressed in World Cup-inspired soccer packaging and new flavors.
In a first for CHIPS AHOY!, the brand is dropping three limited-edition flavors at once: Chewy Chocolatey Churro, Chewy Dulce de Leche, and Crunchy Red, White & Blue Candy Blasts, with each athlete featured on a pack.
For Pulisic, it’s a full-circle moment. The AC Milan star described partnering with RITZ, CHIPS AHOY!, and SOUR PATCH KIDS as a callback to childhood memories of eating them after games. This season, Pulisic set the all-time record for most goals by an American in top-five European leagues, surpassing Clint Dempsey’s record of 57.
Pulisic also recently starred alongside Vinicius Jr. and Cole Palmer in the Rexona FIFA World Cup 2026 film, and holds brand deals with Puma and Volkswagen.
For Mondelēz, Pulisic marks a new celebrity chapter for CHIPS AHOY!, which previously partnered with Stranger Things for a Gen Z campaign, while RITZ recently worked with Jon Hamm, Bowen Yang, and Scarlett Johansson for its 2026 Super Bowl spot, and Bad Bunny, Michael Shannon, and Aubrey Plaza in 2025.
Alex Morgan, who retired from professional soccer in 2024 after winning two World Cups and an Olympic gold medal, remains one of the sport’s most marketable faces.
Meanwhile, Sophia Wilson is making a triumphant comeback. The Portland Thorns forward recently returned to the USWNT after giving birth to her daughter in September 2025, and has appeared in all four Thorns games to open the 2026 NWSL season.
On the entertainment side, Pitbull is currently rolling out his massive “I’m Back Tour” across North America with GRAMMY winner Lil Jon, following his record-breaking “Party After Dark” run that spanned 50+ dates in 13 countries.
This campaign marks a natural synergy. Just as J Balvin and Travis Barker partnered with Coca-Cola on a World Cup anthem, Mondelēz is tapping into the music-sports crossover energy that defines tournament summers.
The partnership is designed to run well beyond this summer, with the brand ambassadors committed to Mondelēz campaigns through the Women’s World Cup 2027 and the Los Angeles Summer Olympics 2028.
Fans can enter the “Score Snack Goals” sweepstakes at ScoreSnackGoals.com through July 19, 2026. CHIPS AHOY! limited-edition packs go on presale April 27 and hit store shelves nationwide on May 4.
Takeaways
This partnership is a masterclass in layered marketing. Mondelēz isn’t just slapping athlete faces on packaging, it’s building a long-term cultural platform.
Locking in Pulisic, Morgan, Wilson, and Pitbull through 2028 means the brand has a ready-made All-Star bench for three of the biggest global sports moments of the decade.
Pulisic is the linchpin here: as the face of USMNT soccer going into a home World Cup, his nostalgia-laced quote about eating these snacks as a kid is exactly the kind of authentic storytelling that converts casual fans into buyers.
Wilson’s inclusion is equally smart. Coming off an Olympic gold and returning from maternity leave, she represents a new generation of athlete-parent story that resonates with a broad demographic.
And Pitbull? Mr. Worldwide has always been the ultimate hype man for sporting occasions, bringing him in bridges the gap between snack aisle shoppers and the party crowd.
Could Sophia Wilson’s emotional return-to-sport narrative make her the breakout brand ambassador of the summer? With the Women’s World Cup 2027 and LA Olympics 2028 also in scope, which of these four ambassadors stands to gain the most long-term brand value from this deal?
