- Atlanta rap star Offset has officially signed with LA-based independent booking agency 33 & West for live music and touring representation, with agent Daniel McCartney handling the account.
- He continues with Full Stop Management for day-to-day management, alongside Interscope Capitol Labels Group (ICLG) on the record label side and Imran Malik Publicity for public relations.
- The deal marks another high-profile addition for 33 & West, which has been on an aggressive signing streak heading into 2026, adding Strawberry Milk Cult and Tony Dabas to its roster.
Offset has signed with 33 & West for booking representation, with Daniel McCartney stepping in as his primary agent. The Gwinnett County, Georgia native moves to the LA-based indie powerhouse from Independent Artist Group (IAG), where he landed at the start of 2025.
On the management and label fronts, Offset stays put. Full Stop Management continues overseeing his career, while Interscope Capitol Labels Group (ICLG) remains his label home and Imran Malik Publicity handles his PR.
McCartney brings a decade of major agency experience, having previously worked as an agent at UTA with acts including Young Thug, Demi Lovato, and Burna Boy before joining 33 & West in late 2023.
Offset has been a force in hip-hop since co-founding Migos in 2008 alongside Quavo and the late Takeoff, with the group producing era-defining albums like Culture (2017) and the chart-topping single “Bad and Boujee.”
As a solo act, he released his third studio album KIARI in August 2025 and followed it with the surprise mixtape Haunted by Fame that same October.
In a remarkable show of resilience, he also performed at the University of Arkansas’ Rowfest festival in April 2026 just days after being shot outside the Seminole Hard Rock Hotel in Florida.
33 & West, co-founded by JJ Cassiere, Matt Pike, and Dan Rozenblum in 2018, has been on a signing run in 2026, recently adding Strawberry Milk Cult and Tony Dabas to its roster.
Takeaways
This signing carries real weight. Daniel McCartney is an agent with a proven track record at a major agency level, and bringing him inside 33 & West’s independent framework gives Offset the best of both worlds: major-agency firepower without the corporate ceiling.
For 33 & West, landing Offset is a statement. He’s one of the most recognized names in hip-hop, and with two solo projects dropped in 2025, a strong touring pedigree from the Migos era, and demonstrated star power, the commercial upside for a live business push is significant.
This move also underlines a growing industry trend: established hip-hop artists choosing lean, hungry independent agencies over the traditional major-agency conveyor belt.
Can 33 & West leverage Offset’s name to land him festival headline slots in the second half of 2026? Does this signal that more top-tier hip-hop talent will follow Offset to boutique indie agencies?
