Celebrity Name: Caitlin Clark
Brand Name: Xfinity
Represented By: Excel Sports Management
Deal Type: Brand Campaign
Announced: April 2026
Impact: Elevates Clark as a cornerstone endorser in telecom while reinforcing Xfinity’s strategy of linking its connectivity message to elite, high-visibility athletes
- Xfinity’s new TV spot, titled “Connection You Can Count On,” features Caitlin Clark as the campaign’s face.
- This is a continuation of a partnership first launched in 2024, when Clark starred in Xfinity’s “Real Deal” campaign, a franchise that previously featured San Francisco 49ers running back Christian McCaffrey.
- Clark’s existing sponsors include Gatorade, State Farm, Wilson, Panini America, Hy-Vee, Gainbridge, and Lilly, and Xfinity, now with a second campaign to their name together.
- On the brand side, Xfinity most recently made waves with its Super Bowl LX commercial, reuniting the original Jurassic Park cast (Sam Neill, Jeff Goldblum, and Laura Dern) in a viral, Taika Waititi-directed spot.
Xfinity has launched a new campaign called “Connection You Can Count On,” spotlighting the Indiana Fever guard, Caitlin Clark, as the brand’s latest ambassador, marking the second time the telecom giant has tapped Clark to front a major push.
Their first pairing came in March 2024, when Clark starred in Xfinity’s “Real Deal” spot, a campaign series that kicked off with NFL star Christian McCaffrey, with the ad running across TikTok, Instagram, Facebook Reels, YouTube Shorts, and national TV during the NCAA Tournament.
That campaign was a hit, and the new “Connection You Can Count On” spot builds on that momentum heading into the 2026 WNBA season.
Off the court, Clark continues to dominate the endorsement world. She signed new partnerships with Ascension St. Vincent and Stanley during 2025, and most recently inked a deal with Capital One in March 2026.
Her fashion profile is also growing, as seen when she attended the Prada Fall/Winter 2026 show in Milan, sitting front row alongside global icons. On the footwear front, Nike’s first Caitlin Clark signature shoe line is expected to debut in 2026.
Xfinity, for its part, has made celebrity-driven storytelling a hallmark of its marketing. Beyond Clark, the brand has leaned into pop-culture nostalgia, reuniting the original Jurassic Park cast (Sam Neill, Jeff Goldblum, and Laura Dern) for a viral Super Bowl LX spot.
Meanwhile, Clark’s world continues to intersect with other major brands: she recently starred in a new Gatorade campaign narrated by Candace Parker.
Beyond Clark, the brand also starred Candace Parker in a recent Gatorade campaign alongside Clark — signaling how tightly Clark’s world is knitting together across the sports media and brand landscape.
Clark represents exactly what Xfinity wants to project: consistency, reliability, speed, and power. With a third WNBA season on the horizon, she remains one of the most commercially dominant athletes in sports.
Takeaways
Caitlin Clark and Xfinity aren’t just doing another ad together, they’re building a brand narrative. The shift from the playful “Real Deal” concept to the earnest “Connection You Can Count On” framing signals that Xfinity wants Clark in a more anchoring, trust-building role.
Clark’s ability to hold serious endorsement weight across telecom, fashion (Prada), financial services (Gainbridge, Capital One), and sportswear (Nike) simultaneously is rare. She’s not just a sports star; she’s a lifestyle brand in herself.
For Xfinity, the timing is smart. With the 2026 WNBA season approaching and Clark looking to bounce back from an injury-shortened 2025, the connection feels mutual, both the athlete and the brand are betting on each other’s consistency.
Does a second Xfinity campaign deepen Clark’s association with the brand in a meaningful way, or does repetition risk dulling the impact? Could Clark’s crossover success across sports, fashion, and tech inspire other WNBA players to pursue similarly diverse brand portfolios?
