Celebrity Name: Cotie McMahon
New Company: The Fam Sports
Primary Agent: Marcus Crenshaw
Department: Sports Representation / Talent Marketing
Territory: United States & Global Commercial Opportunities
- Ole Miss standout and 2026 WNBA Draft invitee Cotie McMahon has signed with The Fam Sports for representation, with Marcus Crenshaw set to serve as her primary agent.
- McMahon is widely projected as a top-10 pick in the April 13, 2026 WNBA Draft after averaging 19.5 points, 5.1 rebounds, and 3.0 assists per game, earning SEC Newcomer of the Year and First Team All-SEC honors at Ole Miss.
- The Fam Sports, founded by Detroit native and former pro Marcus Crenshaw, has built a strong reputation representing top WNBA talent, incluing signing Diamond Miller to its roster.
- This signing positions McMahon to maximize both her on-court WNBA career and fast-growing off-court brand opportunities ahead of the draft.
Cotie McMahon has signed with The Fam Sports for representation, with agency founder Marcus Crenshaw stepping in as her primary agent.
The news arrives on the eve of the 2026 WNBA Draft, where McMahon (a Dayton, Ohio native) is projected as a top-10 selection after a career-defining final season at Ole Miss.
She averaged 19.5 points per game, was named SEC Newcomer of the Year, earned First Team All-SEC honors, and collected 27 individual accolades in a single season.
Previously, she spent three standout years at Ohio State, finishing in the top 20 in program history in multiple scoring categories and earning multiple All-America recognitions.
The Fam Sports, founded in 2019 by Crenshaw, a Detroit-raised former European professional basketball player, has quickly grown into one of the most prominent agencies in women’s basketball.
Known for elevating WNBA athletes both on and off the court, the agency added Diamond Miller to its roster in February 2026. Similarly, Mercedes Russell’s signed with FirstPick Management in March 2026, signaling how seriously top women’s basketball players are approaching their off-court strategies.
With the WNBA’s commercial landscape booming, McMahon’s partnership with The Fam sets her up to capitalize on both her draft momentum and long-term brand opportunities.
Takeaways
Cotie McMahon didn’t just finish one of the most decorated single seasons in Ole Miss women’s basketball history, she walked into draft week with full-service representation already locked in. That’s savvy.
Signing with The Fam Sports before her name is even called tells you how seriously she’s approaching the business side of her career.
Marcus Crenshaw and The Fam have built a lane that few agencies in women’s basketball can match: they understand the space, the players, and most importantly, how quickly the market is moving.
For McMahon, who is already generating serious buzz as a potential top-10 pick, this relationship could open major endorsement doors the moment she steps into the pros.
With McMahon’s athletic profile and the WNBA’s surging popularity, which brands do you think will come calling first? How does McMahon’s record-breaking Ole Miss season compare to other recent top WNBA draft picks coming out of college?
