Celebrity Name: Rickea Jackson
Brand Name: Thorne
Represented By: Roc Nation
Deal Type: Brand Ambassador / Wellness Campaign
Announced: March – April 2026
Impact: Aligns Thorne with a rising WNBA star while deepening its positioning around longevity, women’s health, and performance recovery in line with its “Build to Last” narrative
- Rickea Jackson, LA Sparks forward and Breeze BC Unrivaled standout, has joined Thorne as a brand partner for a new wellness campaign centered on everyday recovery and long-term athletic performance.
- The campaign leans into the physical demands of Unrivaled’s compressed full-court 3-on-3 format, framing Thorne’s supplements as part of a consistent routine, not just game-day prep.
- Jackson’s deal with Thorne adds to an endorsement portfolio that already includes Skechers (where she made history as the brand’s first-ever WNBA signing) and Beats by Dre.
- For Thorne, the partnership extends a growing athlete-ambassador strategy that has also included Jrue Holiday, Dwyane Wade, Zaire Wade, Madison Keys, and Ryan Crouser.
Rickea Jackson is the latest athlete to join Thorne’s expanding wellness roster. The Los Angeles Sparks forward, represented by Roc Nation Sports, appears in a new Thorne campaign that spotlights the physical grind of Unrivaled’s 3-on-3 format, where a compressed full court means relentless movement and faster recovery demands.
Jackson, who averaged 17.3 points per game for Breeze BC in the 2026 Unrivaled season, frames Thorne around the kind of everyday supplement routine that keeps athletes ready over a full season, not just on big nights.
The partnership fits squarely into Thorne’s athlete-first positioning. The brand built its “Build to Last” identity in 2023 through a father-son campaign with Dwyane Wade and Zaire Wade, anchoring longevity and personalization at the center of its message.
Thorne has backed Jrue Holiday since 2018, partnered with Ryan Crouser on the performance side, and worked with Madison Keys through its Charleston Open partnership.
Earlier this month, Thorne also unveiled a women’s health campaign starring Misty Copeland and Lana Condor, signaling the brand’s push deeper into women’s wellness storytelling.
Jackson’s signing reflects a broader WNBA moment where stars are landing major health and lifestyle brand deals. A’ja Wilson’s recent partnership with Panini America is another example of WNBA athletes commanding premium brand attention in 2026.
Off the court, Jackson has also built out her endorsement portfolio with Skechers, a historic deal that made her the brand’s first-ever WNBA signing, alongside Beats by Dre.
Takeaways
This is a smart pairing that works on multiple levels. Thorne isn’t just slapping an athlete on a product, they’re using Jackson to tell a very specific story about the hidden cost of a compressed basketball format.
Unrivaled’s full-court 3-on-3 is genuinely harder on bodies than people realize, and Jackson naming that out loud in a wellness ad does something more interesting than a generic “I take this supplement” spot. It builds credibility through specificity.
Do recovery‑focused campaigns like this feel more authentic than traditional sports ads? Does seeing WNBA players in wellness spots change how you view the league’s visibility?
