Celebrity Name: Sol Rodriguez
New Company: Strand Entertainment
Primary Manager: Jason Shapiro
Department: Management
Territory: United States
- Peacemaker actress Sol Rodriguez has signed with Strand Entertainment for management, with Jason Shapiro overseeing the deal. She continues to be represented by Innovative Artists for talent representation.
- Rodriguez is best known for playing fan-favorite Sasha Bordeaux on HBO Max’s DC series Peacemaker, and also stars as the female lead in Netflix’s holiday rom-com Holiday in the Vineyards.
- Strand Entertainment, co-founded by Jeff Golenberg and Jason Shapiro, most recently signed actress Ashley Benson, signaling a strong push to grow its roster of film and TV talent.
Sol Rodriguez is making a major power move. The Argentine-American actress has signed with Strand Entertainment for management, with Jason Shapiro at the helm of the deal.
Rodriguez is best known for her turn as Sasha Bordeaux, a fan-favorite character, on HBO Max’s DC series Peacemaker, created by James Gunn. She can also be seen as the female lead in Netflix’s holiday rom-com Holiday in the Vineyards, opposite Josh Swickard.
She previously had recurring roles on Paramount+’s Star Trek: Picard and Freeform’s Party of Five, and was a series regular on Lifetime’s Devious Maids. Rodriguez continues her long-standing relationship with Innovative Artists for representation.
On the Strand side, the company has been on a signing spree. Just recently, Ashley Benson signed with Strand Entertainment for management, further cementing the firm’s reputation for building a strong roster of female-led talent.
Strand Entertainment was founded by Jeff Golenberg and Jason Shapiro, who together bring over 30 years of experience in management. Shapiro began his career at UTA before transitioning to the management side. Their growing client list also includes Wilmer Valderrama and a slate of established TV and film names.
Meanwhile, in another notable management move, Jason Lee signed with Artists First for management, a reminder that talent reshuffling across top-tier firms is very much in full swing in 2026.
Takeaways
Sol Rodriguez’s move to Strand Entertainment feels less like a routine business deal and more like a calculated career play.
After breaking through in a big way with Peacemaker Season 2 and landing a Netflix lead role, Rodriguez is clearly positioning herself for the next level, and pairing with a management firm that just signed Ashley Benson signals she’s in very good company.
Strand Entertainment, still relatively young but stacked with industry veterans, continues to punch above its weight in signing recognizable talent. For Rodriguez, staying with Innovative Artists while adding Strand’s management muscle gives her a full-service team built for a breakout run.
Could this management signing lead to Sol Rodriguez landing her first major studio film lead?With Peacemaker and Holiday in the Vineyards under her belt, is Sol Rodriguez the next big Latina crossover star in Hollywood?
