Celebrity Name: Angel Reese
Brand Name: Victoria’s Secret
Deal Type: Global Brand Campaign / Extended Brand Partnership
Announced: April 7, 2026
Impact: First WNBA player to front a Victoria’s Secret collection campaign; covers fragrance, swim, and lingerie lines globally
- Angel Reese becomes the first WNBA player ever to star in a Victoria’s Secret global brand campaign, expanding a partnership that began at the 2025 VS Fashion Show.
- Shot in Barbados by photographer Renell Medrano and styled by Carlos Nazario, the “Season of Strapless” campaign spans the new Invisible by Victoria’s Secret Strapless Collection, Summer Swim Collection, and the Bombshell Bronze Eau de Parfum.
- Products go on sale April 8, 2026 in stores and online at VictoriasSecret.com, with inclusive sizing (XS–XXL, bra bands 30–44, cups AA–DDD) and prices starting at $16.95.
- The campaign launches just one day after Reese was traded from the Chicago Sky to the Atlanta Dream, keeping her squarely in the headlines both on and off the court.
Angel Reese just made history again. The two-time WNBA All-Star and Atlanta Dream forward is now the face of Victoria’s Secret’s global summer campaign, “The Season of Strapless,” making her the first WNBA player ever to star in a Victoria’s Secret collection campaign.
The news dropped on April 7, 2026, with Reese arriving at the brand’s iconic 5th Avenue flagship in New York City for the official unveiling, wearing a LaQuan Smith gingham trench coat and FSJ slingback heels, no less.
The campaign, lensed by photographer Renell Medrano and styled by Carlos Nazario, was shot in sun-soaked Barbados and introduces three key launches: the Invisible by Victoria’s Secret Strapless Collection (built around a wear-tested, no-slip grip tech), a Summer Swim Collection, and the new Bombshell Bronze Eau de Parfum. It’s a full-season play (fragrance, swimwear, and intimates) all anchored by Reese’s golden-hour energy.
This is an expansion of an existing relationship. Reese first joined the VS family at the October 2025 “Reawakening” Fashion Show, where she walked the runway alongside Gigi Hadid, Adriana Lima, and Ashley Graham.
Victoria’s Secret has a long history of high-profile celebrity partnerships, previously working with Hailey Bieber, Priyanka Chopra Jonas, and supermodel icons like Miranda Kerr and Gisele Bündchen.
Beyond VS, Reese has been one of the most active endorsers in women’s sports. She recently fronted Reebok’s Angel Reese 1 Navy Halo sneaker launch and starred alongside Dijonai Carrington, Nate Ament, and Matas Buzelis in Reebok’s Comm One campaign.
Her endorsement portfolio spans fashion, beauty, tech, and food and includes Amazon Fashion, Good American, Beats by Dre, and Reese’s Pieces.
On the court, she is a two-time WNBA rebound leader and was the cover athlete for the WNBA edition of NBA 2K26, only the second WNBA player, after A’ja Wilson, to appear on a global edition cover of the game.
Insightful Takeaway
Victoria’s Secret is making a clear statement: the future of its brand runs through athletes. By tapping Reese, not just as a runway moment but as the full face of a multi-product summer campaign, VS is doubling down on the sports-to-fashion crossover that is redefining what a brand ambassador looks like in 2026.
For Reese, this cements her status as one of the most commercially powerful athletes in women’s sports, turning a WNBA career and a viral personality into a full-blown fashion business.
The timing alongside her high-profile trade to the Atlanta Dream only amplifies the moment. She’s impossible to ignore right now, on or off the court.
Does Angel Reese’s dual identity as an athlete and model open a permanently new lane for WNBA players in luxury and lifestyle brand campaigns? Do crossovers like this help grow the WNBA’s visibility with casual fans?
