Celebrity Name: Renée Rapp
Brand Name: Stella McCartney
Deal Type: Global Brand Campaign – Falabella Vegan Handbag Line
Announced: April 1, 2026
Impact: Elevates Falabella as a flagship sustainable “it‑bag” for Gen Z and millennial consumers, while expanding Rapp’s fashion footprint beyond film, TV, and music
- Renée Rapp is the new face of Stella McCartney’s Falabella campaign, fronting the brand’s signature vegan handbag, first released in 2009, in a fresh new chapter for the iconic accessory.
- The campaign explores three defining pillars of the Falabella: its singular vegan composition, its inherent duality, and its cross-generational appeal, with Rapp positioned as a voice of her generation bringing a modern perspective to the iconic design.
- Each Falabella piece is handmade, cruelty-free in Italy, featuring a diamond-cut chain crafted from recycled brass and recyclable aluminium, along with a recycled polyester lining.
- Rapp has been a long-standing friend of the Stella McCartney house, regularly attending the designer’s Paris runway shows, making this campaign role a natural progression of that relationship.
Renée Rapp is officially having her Stella McCartney moment. The singer and actress has been named the face of the brand’s latest Falabella handbag campaign, putting a bold, unapologetic Gen Z stamp on one of luxury fashion’s most recognized vegan accessories.
Rapp brings her own unapologetic energy to the legacy, carrying an icon shaped by the past directly into the future. The campaign imagery highlights the bag’s inherent duality, celebrating it as both a disruptor and a timeless classic in design and attitude.
The Falabella is available in a Fold-Over Tote, Drawstring Crossbody, shoulder bag, and clutch, in colorways of soft blue, silver metallic, and sleek black.
This isn’t Rapp’s first fashion frontier. Just as Ashley Graham stepped into design territory with her JCPenney collaboration, Rapp’s Stella McCartney appointment signals how deeply Gen Z talent is reshaping the luxury fashion conversation.
Similarly, the kind of values-led, limited-edition thinking seen when Barbie Ferreira partnered with For Your Soul echoes the ethos driving Stella McCartney’s vegan-first philosophy.
On the music side, Rapp, known for her Broadway breakout as Regina George in Mean Girls and her role as Leighton Murray in HBO’s The Sex Lives of College Girls, recently wrapped the European leg of her Bite Me Tour in March, with summer festival appearances at Rock Werchter in Belgium and Cruïlla Barcelona and Mad Cool Festival in Spain still to come.
The Falabella collection is available now via the Stella McCartney website and select global boutiques.
Takeaways
This partnership is a masterstroke of brand alignment. Renée Rapp isn’t just a pretty face for a campaign, she’s a walking embodiment of the Falabella’s core message: bold, unbothered, and unwilling to compromise on values.
Stella McCartney didn’t need to convince Rapp to care about sustainability; she already showed up to the Paris shows. That authenticity is exactly what Gen Z consumers can smell from a mile away, and it’s what makes this campaign feel earned rather than manufactured.
The luxury fashion world is increasingly betting on music talent over traditional models, and Rapp’s casting further confirms that the singer-actress crossover is now a first-call option for heritage brands looking to stay culturally relevant.
The timing also comes hot on the heels of Stella McCartney receiving the 2026 TIME Earth Award and France’s Légion d’honneur for 25 years of cruelty-free luxury, meaning this campaign lands at a peak credibility moment for the brand.
Would a vegan, recycled handbag like the Falabella tempt you to switch from traditional leather? Which artist would you like to see front the next big eco‑luxury campaign?
