Celebrity Name: Georgia May
New Company: Off Limits Group
Department: Digital / Talent Management
Previous Company: Zodiac Global
Territory: United Kingdom
- British YouTube star and content creator Georgia May has signed with Off Limits Group for management, departing Zodiac Global where she was previously represented by Georgia Bennett.
- Georgia May has built a loyal following across YouTube and Instagram with fashion, beauty, and lifestyle content since launching her channel in 2010.
- Off Limits Group, founded in 2017 by Chris Drake, Jim Erwood, and Rossella Castellana, is steadily expanding its digital talent roster alongside its established entertainment roster.
- This signing follows Off Limits Group’s recent addition of TV presenter and actor Joe Swash to their client list, signaling a clear push to grow both its film/TV and digital divisions.
British content creator Georgia May has signed with Off Limits Group for management, marking a new chapter in her career. She departs Zodiac Global, where she had been managed by Georgia Bennett.
Born on February 7, 1996, in England, Georgia May launched her self-titled YouTube channel in 2010 and quickly carved out a space in the UK creator economy with relatable vlogs, fashion hauls, beauty content, and lifestyle videos.
Her content has attracted a dedicated following across YouTube and Instagram, where she shares everything from home tours to shopping trips with her audience.
The move to Off Limits Group puts Georgia May in the hands of one of the UK’s fastest-growing talent management firms. The agency, founded in 2017 by Chris Drake, Jim Erwood, and Rossella Castellana, counts Jesy Nelson, Chris Hughes, and Joe Swash among its growing list of clients.
This signing arrives as Off Limits Group continues expanding its entertainment and digital divisions, similar to how Joe Swash recently signed with the agency for management, signaling a strong appetite for talent across both traditional media and the creator space.
As boutique agencies grow their rosters, this also reflects a wider trend of digital talent seeking personalised, hands-on management, not unlike Sophie Porley’s recent signing with The Arc Group.
Takeaways
This signing is more than just a management switch, it’s a statement. Georgia May has spent over a decade quietly building one of the most authentic presences in the UK creator space, and teaming up with Off Limits Group signals that she’s ready to scale up in a serious way.
Off Limits Group has been on a deliberate expansion drive, landing both traditional media talent like Joe Swash and now a digital-native creator like Georgia May suggests they’re building a hybrid roster that bridges TV entertainment and the creator economy.
That’s a smart play in today’s media landscape, where the line between influencer and mainstream celebrity is blurrier than ever.
For Georgia May, moving from Zodiac Global to a boutique agency that’s actively investing in its digital roster could unlock bigger brand deals, more structured career strategy, and access to cross-industry opportunities she may not have had before.
With Off Limits Group now representing both TV talent and digital creators, could this lead to exciting cross-promotional projects for Georgia May? Is Georgia May’s move a sign that UK digital creators are increasingly prioritizing boutique agencies over larger management firms?
