Celebrity Name: Luna Blaise
Brand Name: Maje
Deal Type: Brand Campaign / Fashion Editorial
Announced: March 2026
Impact: Positions Blaise as a fashion-forward face for European luxury contemporary brands while giving Maje a fresh Hollywood presence in its global marketing
- Luna Blaise stars in Maje’s debut SS26 capsule campaign, The White Edit, shot at the sun-drenched Silverlake Pool & Inn in Los Angeles.
- The collection features clean-lined spaghetti-strap dresses, layered tulle, a sculptural corolla skirt, and a nautical-inspired sweatshirt, all anchored in Maje’s signature refined whites.
- The campaign was photographed by Louisa Meng, blending Parisian elegance with a laidback LA poolside aesthetic.
- Blaise, fresh off her breakthrough role in Jurassic World Rebirth (2025) and now managed by Brillstein Entertainment Partners, continues building her fashion credentials alongside top-tier brands.
Maje, the beloved Parisian fashion label, has tapped rising Hollywood star Luna Blaise to front The White Edit — its dreamy SS26 capsule campaign.
Shot by photographer Louisa Meng at the sun-drenched Silverlake Pool & Inn, the campaign captures a mood that is both relaxed and refined, with an understated sensuality that makes it perfect for summer dressing.
At its core, the collection is a study in precision and ease: clean lines meet delicate fabrications, while subtle embroidery adds a touch of elevated glamour. Think barely-there spaghetti-strap dresses, layers of airy tulle, a sculptural corolla skirt, and a nautical-inspired sweatshirt that grounds the lineup with a casual twist.
Just as other celebrities have leaned into fashion brand deals, like Heather McMahan’s collaboration with Spanx and Emily Ratajkowski and Kate Moss fronting Gucci, Blaise continues cementing her fashion-world credibility.
Blaise, who starred alongside Scarlett Johansson, Mahershala Ali, and Jonathan Bailey in Jurassic World Rebirth, one of the highest-grossing films of 2025, pulling in over $869 million worldwide, recently signed with Brillstein Entertainment Partners for management in all areas.
She has also previously worked with brands including Burberry, YSL Beauty, Balenciaga, Marc Jacobs, and Guess. The collection is available now via the Maje website.
Takeaways
This is more than just a pretty campaign, it’s a well-timed brand pivot. Maje is clearly leaning into Hollywood’s new generation of “it girls” to anchor its SS26 story, and Luna Blaise is exactly the kind of talent that bridges prestige TV, blockbuster film, and fashion effortlessly.
After a $869M box office juggernaut and a high-profile management signing with Brillstein Entertainment Partners, this campaign lands at a career inflection point, one that brands can and will capitalize on.
Similar to how Drew and Jonathan Scott fronted the Andersen Windows campaign, the smartest partnerships match authentic lifestyle alignment with a talent’s peak cultural moment. For Maje, Luna Blaise is exactly that match.
Does Luna Blaise’s LA-meets-Paris aesthetic make her the perfect fit for a Parisian label expanding its Hollywood footprint, or is this a brand trying too hard to chase relevance?
What does it say about the current luxury fashion market that brands are increasingly choosing TV/film stars over traditional models for editorial campaigns?
