Celebrity Name: Gigi Hadid
Brand Name: Guest in Residence
Deal Type: Founder & Creative Director / Brand Campaign
Announced: March 12, 2026
Impact: Strengthens Guest in Residence’s position in celebrity-led knitwear and extends its spring/summer lifestyle appeal through viral social content
- Gigi Hadid fronts Guest in Residence’s Spring 2026 Drop 2 campaign, pairing a blue bikini top with a green woolen jacket and cream skirt in a bold seasonal style mashup.
- The new drop is part of a broader Spring/Summer 2026 rollout, with Guest in Residence products now available in stores across New York, Los Angeles, and retailers worldwide.
- Hadid captioned one campaign post: “Be our Guest — the first drop of our newest spring/summer collection is now in stores & retailers worldwide — and is ready for your next adventure.”
- Hadid, who launched her cashmere line in 2022, has grown the brand to include flagship stores in NYC’s SoHo and Los Angeles, with global retail distribution.
Gigi Hadid is once again proving she’s more than just a supermodel, she’s a serious brand builder. The 30-year-old founder of luxury knitwear label Guest in Residence just dropped the campaign for Spring 2026’s second collection, and she’s making sure everyone notices.
The campaign video, shared on Guest in Residence’s Instagram, features Hadid in a green woolen jacket layered over a blue bikini top, paired with a cream skirt; a confident, season-blending look that blends summer ease with elevated knitwear. She accessorized with cool shield sunglasses, sculptural necklaces, and a floral hair clip, wearing her blonde hair loose.
This isn’t Hadid’s first campaign moment for the brand this season. Back in February 2026, she starred in a nostalgic beach-inspired shoot, lounging on a striped chair against a turquoise ocean backdrop, dressed in a pale yellow swimsuit bottom and navy long-sleeve knit top, all framed like a vintage postage stamp.
Speaking on The Tonight Show with Jimmy Fallon in April 2025, Hadid got emotional when the host held up one of his favorite Guest in Residence sweaters. “That’s what this is all about — to create high-quality pieces that will last,” she said.
The brand’s growing momentum mirrors a wider trend of supermodels-turned-founders reshaping fashion on their own terms. Much like her sister, Bella Hadid, who recently launched a capsule collection with Miss Sixty and was named global beauty ambassador for Prada, Gigi is building a legacy that goes well beyond the runway.
And just as Sabrina Carpenter launched her Sweet Tooth mini perfume collection to massive fanfare, celebrity-led product lines are clearly having a major moment in 2026.
Takeaways
Gigi Hadid isn’t just wearing the clothes, she is the brand. What makes Guest in Residence stand out in a saturated celebrity fashion space is its authenticity.
Hadid doesn’t hand off creative control; she is the creative vision. With two spring drops already generating buzz before Q2 even begins, the brand is clearly finding its footing as a year-round lifestyle label, not just a holiday knitwear play.
The bikini-top-meets-knitwear styling choice is also smart marketing: it signals that Guest in Residence is for warm-weather dressing, not just cozy winters. That’s a major expansion in brand positioning.
Can Guest in Residence grow into a full lifestyle brand beyond knitwear, and what categories might come next? With both Hadid sisters now leading their own fashion ventures, is this the new blueprint for supermodel careers in 2026?
