Celebrity Name: Lexie Brown
Brand Name: Curél
Deal Type: Brand Ambassador / Social & Digital Campaign
Announced: March 12, 2026
Impact: Elevates Curél’s visibility with basketball fans and boosts Brown’s growing commercial profile in beauty and lifestyle
- WNBA star Lexie Brown has officially been named a brand ambassador for Curél, a popular Japanese moisturizing skincare brand, with plans to appear across social and digital campaigns.
- Brown personally endorsed the brand, saying Curél has become a natural part of her daily skincare routine, lending the partnership an authentic, lifestyle-driven feel.
- The deal continues Curél’s pattern of aligning with WNBA talent, having previously partnered with forward Monique Billings as part of its ambassador lineup.
- The collaboration further expands Brown’s growing off-court portfolio, which already includes QuickBooks, True Religion, and Ray-Ban Meta.
Lexie Brown is adding skincare to her roster of brand deals. The WNBA guard has officially been named a brand ambassador for Curél, the beloved Japanese moisturizing skincare line, and will front the brand across social and digital campaigns.
Brown made the news feel personal from the jump. “Excited to officially be a #CurelPartner,” she shared on social media. “They’ve smoothly become part of my daily routine, and they can be part of yours too.”
It’s the kind of genuine, relatable endorsement that brands dream of, and Curél clearly knows how to find the right fit.
This isn’t Curél’s first trip to the hardwood. The brand previously partnered with WNBA forward Monique Billings, signaling a deliberate strategy of connecting with women athletes who carry influence both on and off the court.
For Brown, the deal is another notch in a fast-growing brand portfolio. The sharp-shooting guard, known for her time with the Los Angeles Sparks, has previously collaborated with QuickBooks on finance, True Religion in fashion, and Ray-Ban Meta in tech. Curél now adds beauty and wellness to that eclectic mix.
Off the court, Brown continues to build her legacy beyond basketball. She’s been a mainstay in Athletes Unlimited Pro Basketball, where she ranks among the all-time leaders in career leaderboard points and steals.
Similar athlete-led deals are reshaping the landscape, such as Breanna Stewart’s partnership with Throne Sport Coffee and Kevin Garnett’s ambassador role with Navee.
Takeaways
Lexie Brown’s Curél deal is quietly one of the smarter moves in WNBA brand marketing right now.
Skincare brands targeting active women have a massive, underserved audience, and who better to speak to daily routines and resilience than a professional athlete who has very publicly navigated serious health challenges? Brown isn’t just a face here; she’s a story. And that authenticity is exactly what converts followers into customers.
Curél’s ongoing investment in WNBA athletes also points to a broader truth: the league’s stars are no longer just sports figures; they’re lifestyle influencers with loyal, engaged communities. Brands are waking up to that.
With deals spanning finance, fashion, tech, and now skincare, is Lexie Brown quietly building one of the most diversified brand portfolios in women’s basketball? Could more WNBA stars become the faces of everyday lifestyle brands?
