Celebrity Name: REZZ
Brand Name: Kia
Deal Type: Brand Partnership / Commercial Campaign
Announced: March 2026
Impact: Expands REZZ’s footprint beyond EDM into mainstream advertising, while helping Kia reach a younger, music‑centric EV audience
- The Canadian electronic music producer stars in the official commercial for Kia’s first all-electric sedan, the EV4, bringing her iconic hypno-goggles and signature aesthetic to the ad.
- REZZ’s own track provides the audio backdrop for the commercial, making it a seamless creative sync between the artist’s brand and Kia’s campaign messaging.
- Kia’s messaging positions the EV4 as a step-change in EV technology, with REZZ’s hypnotic persona amplifying that forward-thinking identity.
Electronic music star REZZ has officially crossed into the world of automotive advertising, and it looks like a perfect match.
The Ukrainian-Canadian producer, born Isabelle Rezazadeh, stars in a brand-new commercial for Kia’s EV4, the automaker’s first-ever all-electric sedan.
The ad, titled “Next Level with REZZ,” launched on March 2, 2026, and features the artist in her trademark hypno-goggles, bringing her unmistakable visual identity to Kia’s boldest vehicle yet. Her track “Running From Yourself” scores the entire spot, making the collaboration feel organic rather than forced.
REZZ herself seemed genuinely surprised by the partnership. In a post shared to her social media, she wrote: “Surprise. They had me star in the new KIA electric car commercial. LOL. I cheated on my r8 on this day. This was so much fun.” It was a candid reaction that only amplified fan excitement.
The Kia EV4 is a sleek, low-slung electric sedan that offers up to 388 miles of range in its long-range variant, putting it squarely in competition with the Tesla Model 3 and BYD Seal.
The campaign positions the car around the idea of leveling up, a message that fits REZZ’s own journey from uploading tracks on SoundCloud in Niagara Falls to headlining arenas worldwide.
The two-time Juno Award winner for Electronic Album of the Year has steadily built one of the most devoted fanbases in dance music, with followers who lovingly call her “Space Mommy”. Pairing that cult following with Kia’s global platform is a smart move for both sides.
Much like Gucci Mane’s campaign for HOKA and Anderson .Paak’s Pizza Hut spot, this deal is a prime example of brands turning to artists with passionate fanbases to cut through the noise.
Takeaways
This partnership is bigger than just a car commercial. REZZ has spent years building a brand that’s entirely visual (the goggles, the stare, the spiral motifs), and Kia didn’t just borrow that image, they built a campaign around it. That’s the difference between a celebrity endorsement and a true creative collaboration.
For Kia, tapping a niche-but-passionate EDM figure for the EV4’s debut signals that the brand is targeting a younger, culturally-tuned audience rather than leaning on mainstream pop. And for REZZ, it’s a mainstream visibility moment that doesn’t compromise her identity, she showed up exactly as herself.
Does pairing an underground EDM icon with a mass-market car brand elevate REZZ or dilute what makes her special? Could this open the door to more electronic/alternative artists landing major auto deals?
