Celebrity Name: Cameron Brink
Brand Name: Optimum Nutrition
Deal Type: Brand Ambassador / Campaign Partnership
Announced: January 22, 2025
Impact: Elevates Brink’s profile beyond the WNBA court, deepens Optimum Nutrition’s commitment to women athletes and positions her as a relatable model for performance-focused training and recovery
- WNBA star Cameron Brink is the face of Optimum Nutrition’s new campaign, showcasing her personal “workout stack.”
- The campaign is part of Optimum Nutrition’s “Pretty Damn Good” platform, launched in January 2025 to champion women athletes who are routinely undervalued.
- Brink joins a high-profile ON athlete roster that includes NFL stars Cooper DeJean and Justin Jefferson.
- Optimum Nutrition backed the campaign with a $25,000 donation to the VoiceInSport Foundation, a nonprofit advocating for women in sport.
WNBA rising star Cameron Brink is stepping into a bigger spotlight with Optimum Nutrition, fronting a new campaign that puts her favorite “workout stack” at center stage.
The Los Angeles Sparks star, already known for her defense and growing offensive game, shows fans how she fuels training and recovery with staples like Gold Standard 100% Whey for post-game protein and Amino Energy for everyday focus and energy.
Brink has been part of the Optimum Nutrition family since 2024, when she joined the brand’s “Pretty Damn Good” platform celebrating women athletes who are too often overlooked.
That campaign launched with an emotional hero video narrated by her mom, former college standout Michelle Bain-Brink, tracing Cameron’s path from childhood hoops to becoming a top WNBA draft pick.
Brink has spoken about her trust in Gold Standard 100% Whey to support post-game muscle recovery, and how ON’s products fit seamlessly into her demanding lifestyle. Her earlier creative work with the brand also highlighted flagship products like Amino Energy for everyday fuel.
Optimum Nutrition also backed the campaign with a $25,000 donation to the VoiceInSport Foundation, a nonprofit dedicated to advocating for women in sport through research, education, and advocacy.
Brink joins ON roster teammates Cooper DeJean and Justin Jefferson, who have been part of the brand’s community-focused “Building Better Lives” initiative, giving the campaign cross-sport reach and credibility.
This move puts Brink at the center of a growing shift, as major sports nutrition and drink brands build story-driven campaigns around athletes: similar to Gatorade’s work with JuJu Watkins, Luka Dončić and Tyrese Haliburton’s Rain Berry surprise for Caitlin Clark.
With over 1.3 million Instagram followers and an engagement rate exceeding 12.6%, Brink gives Optimum Nutrition a direct line to a highly engaged, diverse audience.
Takeaways:
This partnership is bigger than a protein powder deal. Cameron Brink is becoming one of the most strategically valuable athletes in women’s sports marketing, and Optimum Nutrition got in early.
The “Pretty Damn Good” campaign isn’t just a feel-good story; it’s a calculated move by ON to own the women’s sports nutrition narrative at a time when brands that sit on the sidelines are getting left behind. And given Brink’s engagement numbers, that bet looks smart.
The addition of a charity component (VoiceInSport’s $25K donation) also signals that ON isn’t just chasing clicks, they’re building equity with a community that cares deeply about women’s sports advocacy.
Is Optimum Nutrition setting a new standard for how sports nutrition brands should market to female athletes? As WNBA stars attract bigger brand deals, which player do you think will land the most surprising partnership next?
