Celebrity Name: Rosalía
Brand Name: Calvin Klein
Deal Type: Brand Ambassador / Fragrance Campaign
Announced: February 19, 2026
Impact: Deepens Rosalía’s existing CK partnership from underwear into fragrance; culturally timed with her Euphoria Season 3 acting debut; marks her first brand deal of 2026; advances Calvin Klein’s Gen Z revival of its iconic 2005 Euphoria fragrance line
- Rosalía is the face of Calvin Klein’s new Euphoria Elixirs campaign, introducing a trio of parfum intense fragrances (Solar Elixir, Magnetic Elixir, and Bold Elixir)
- Rosalía first fronted Calvin Klein’s Fall 2025 underwear campaign, and the brand has now extended her role into the fragrance world under Calvin Klein Fragrances, a Coty Inc. division.
- The TV commercial is set to “Dios Es Un Stalker,” a track from Rosalía’s 2025 album LUX, blurring the line between music, art, and brand storytelling.
Calvin Klein has tapped Grammy-winning Spanish singer-songwriter Rosalía as the face of its new Euphoria Elixirs fragrance campaign.
Announced on February 19, 2026, the campaign introduces three new parfum intense scents under the iconic Euphoria franchise: Solar Elixir, Magnetic Elixir, and Bold Elixir.
Each fragrance builds on a central vanilla base, nodding to Euphoria’s signature orchid, and pairs it with a distinct complementary note to carve out a unique mood.
Shot by photographer Carlijn Jacobs, the visuals place Rosalía in a surreal, color-saturated world where movement and performance take center stage.
The campaign video is scored by “Dios Es Un Stalker,” a fan-favorite track from her critically acclaimed 2025 album LUX, a clever creative touch that keeps her artistic identity front and center.
This fragrance deal is the second chapter of Rosalía’s Calvin Klein story. She first broke into the CK universe with the brand’s Fall 2025 underwear campaign, and now her role expands meaningfully into one of fashion’s most lucrative categories: fragrance.
It’s a relationship-building strategy that mirrors what other major houses are doing. Balenciaga, for instance, recently took a similar long-game approach when Labrinth, Winona Ryder, and Hudson Williams were named brand ambassadors, each representing different cultural corners of the brand’s universe.
The Euphoria Elixirs campaign also marks Rosalía’s first major brand deal of 2026, following a jam-packed 2025 that included joining New Balance as a global ambassador and a high-profile Instagram brand campaign.
This fits into a broader trend of luxury houses casting musicians with strong visual identities as campaign leads, much like when Sienna Spiro fronted Fendi’s Way Bag campaign, blending personal aesthetic with brand DNA in a way that felt earned rather than transactional.
What makes this deal culturally electric is a coincidence no brand could have manufactured: Rosalía is also set to make her acting debut in HBO’s Euphoria Season 3 in 2026.
Her face, her name, and the word “Euphoria” are now converging in the pop-culture conversation from two entirely different directions at the same time.
In a recent Elle interview, Rosalía drew the connection between her two worlds perfectly: “A perfume can trigger a feeling. I don’t know if you agree, but I think they can trigger feeling immediately, just like a song can.”
The collection is available now on calvinklein.com and at major retailers worldwide, with the full physical retail rollout set for March 1, 2026.
Takeaways:
Rosalía fronting Euphoria Elixirs isn’t just a celebrity slapped onto a perfume bottle, it’s a case study in how brands are now building long-arc ambassador relationships that evolve across product categories.
Calvin Klein didn’t just sign her and hand her a bottle. They brought her in through fashion, let the public get used to seeing her in that world, and then expanded her role into fragrance with real creative integration; using her own music for the campaign. That’s a smarter, stickier strategy than a one-off shoot.
For Rosalía personally, this cements her status not just as a musician but as a global cultural brand in her own right. The fact that CK is weaving her album into the campaign fabric signals something important: brands want artists who bring a world with them, not just a follower count.
Will Rosalía’s massive Latin American and Spanish fanbase help Calvin Klein crack new fragrance markets where the Euphoria name previously had less traction? Does Rosalía’s aesthetic make you more likely to try a Calvin Klein fragrance?
