Celebrity Name: Charli XCX
Brand Name: Poppi
Deal Type: Super Bowl LX commercial featuring Charli XCX and Rachel Sennott to launch Poppi’s “Make It poppi” campaign
Announced: Initial teaser released February 4, 2026. Full 30-second commercial aired during Super Bowl LX on February 8, 2026
Impact: This marks Poppi’s third consecutive Super Bowl appearance and first since being acquired by PepsiCo. The commercial strategically tied into the theatrical release of Charli XCX’s A24 mockumentary “The Moment” (directed by Aidan Zamiri), which premiered at the Sundance Film Festival and opened in theaters the same weekend as the Super Bowl. The campaign positions Poppi as a culturally fluent lifestyle brand rather than just a beverage, targeting Gen Z consumers by partnering with “individuals who shape culture rather than pursue it”.
- Charli XCX reunites with “The Moment” director Aidan Zamiri and co-star Rachel Sennott for Poppi’s Super Bowl LX commercial airing February 8, 2026
- The prebiotic soda brand’s teaser shows the duo exchanging “vibes” in a classroom setting with vibrant neon visuals
- This marks Charli’s second consecutive Super Bowl appearance after starring in Uber Eats’ 2025 campaign alongside Martha Stewart
- The campaign launches the same weekend “The Moment,” Charli’s A24 mockumentary, debuts in theaters following its Sundance premiere
Charli XCX, 33, brings her signature “Brat” energy to Poppi’s first-ever Super Bowl commercial. The teaser features the Grammy-winning artist in a quirky classroom scene. She exchanges enthusiastic “vibes!” with Rachel Sennott, 30, creating an instantly memorable moment.
Director Aidan Zamiri crafted the spot with pulsating dance beats and neon colors. He previously helmed “The Moment,” the mockumentary starring both Charli and Sennott. The commercial airs during Super Bowl LX when the Seattle Seahawks face the New England Patriots.
Behind-the-scenes photos show the stars wearing matching t-shirts reading “Rachel is the moment” and “Charli is the moment”. Poppi’s SVP of marketing Kristina MacIntosh praised the collaboration. She stated the trio “shape culture rather than pursue it”.
Poppi has been building its celebrity roster strategically. Post Malone became an investor in the brand in 2024. He previously starred in Bud Light’s viral Super Bowl ad.
Charli XCX continues riding the wave of her blockbuster “Brat” album. The record peaked at No. 3 on the Billboard 200 and earned her three Grammy Awards. Her 2024 release sparked the viral “Brat Summer” phenomenon.
Rachel Sennott recently starred in “I Love LA” after gaining fame through comedy roles. She appears alongside Charli in “The Moment,” which premiered at Sundance in January 2026. The A24 film explores fame’s absurdities through a hyper-meta lens.
This isn’t Charli’s first Super Bowl rodeo. Last year, she appeared in Uber Eats’ “We Listen and We Don’t Judge” campaign. Martha Stewart memorably confessed she thought “Charli XCX” was a wifi password.
Key Takeaways:
Charli’s back-to-back Super Bowl appearances cement her status as advertising’s most sought-after pop star. Poppi’s choice reflects a strategic pivot toward culture-shaping celebrities rather than traditional influencers. The timing couldn’t be better, capitalizing on “The Moment’s” theatrical release creates a perfect marketing synergy.
The campaign also underscores how rising beverage brands now compete for the same cultural space as legacy soft drinks by pairing edgy creatives with buzzy, internet‑literate stars.
Does Charli’s back‑to‑back Super Bowl presence signal a new wave of pop‑star dominance in Big Game advertising? Will Poppi’s quirky “vibes” classroom help it stand out against decades‑old soda rivals on game day?
