Musician and actor Nick Jonas has officially joined Fossil as their new brand ambassador for 2025. The campaign, set to launch in the second half of the year, will highlight the “cultural power of music,” with Jonas bringing his star power and musical influence to the forefront of the iconic watch brand’s messaging. Jonas joins a lineup of previous Fossil collaborators that includes Austin Mahone, Kristen Bell, and Stefan Cleveland.
Career Highlights: Nick Jonas rose to fame as one-third of the Jonas Brothers, the chart-topping band he formed with his brothers Kevin and Joe. The group achieved massive success in the 2000s with hits like “S.O.S.,” “Burnin’ Up,” and “Lovebug,” and solidified their place in pop culture after their Disney Channel series Jonas and roles in Camp Rock. After a brief hiatus, the band made a successful comeback in 2019 with their album Happiness Begins, featuring the hit single “Sucker.”
Outside the Jonas Brothers, Nick Jonas has carved out a successful solo career with hits like “Jealous,” “Chains,” and “Close,” showcasing his versatility as a solo artist. In addition to his music, Jonas has built a strong presence in film and television, starring in projects like Jumanji: Welcome to the Jungle and Kingdom. Known for his style and charisma, he has previously collaborated with brands like John Varvatos and has become a prominent figure in both music and fashion.
With his new role as Fossil’s brand ambassador, Jonas continues to expand his influence, merging his passion for music with fashion. Fans can expect to see his partnership with Fossil come to life in a creative campaign that celebrates the synergy between music, style, and culture.
