Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski’s Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.
About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand’s celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski’s bold and intricate designs.
Career Highlights: Ariana Grande began her career in entertainment with standout roles in Nickelodeon series such as Victorious and Sam & Cat. She transitioned to music with her debut album, Yours Truly (2013), which included the hit single “The Way” and marked the beginning of her rapid rise in the pop industry. She has since released multiple chart-topping albums, including My Everything (2014), Dangerous Woman (2016), and Thank U, Next (2019), each solidifying her as one of pop music’s biggest stars.
Grande is set to appear as Glinda the Good Witch in the highly anticipated film adaptation of the musical Wicked, set for release in November 2024, adding another significant role to her acting career.
With her partnership with Swarovski and her recent projects, Ariana Grande continues to expand her influence in both the entertainment and luxury branding spaces. The Party of Dreams campaign is an enchanting display of Swarovski’s holiday spirit and Grande’s timeless appeal.
