Tate McRae Joins SKIMS for Holiday Campaign

October 29, 2024
John Dody

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS’ “sexiest holiday campaign yet,” captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has dominated global and U.S. charts.

In addition to her music success, McRae has earned multiple award nominations, including the BRIT Awards and iHeartRadio Awards, and performed at major events like Saturday Night Live and the 2024 BRIT Awards. Her high-energy performances and authentic approach to songwriting have made her a standout in pop music. The SKIMS campaign marks her latest fashion venture, following collaborations with brands like Adidas and Essentia Water.

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